In this article, we’ll take a look at why creating content using AI is awesome, and why it’s next level of content generation.
As a writer, I’ve always believed that writing is a form of art that requires creativity and imagination. And for a long time, I was right…
However, with the rise of artificial intelligence, I’ve come to realize that technology is changing the way we approach content creation.
And no matter your current skill level, creating top-notch content can be a lengthy process.
But by adding AI to the mix, you can cut down that process and start creating content at an unimaginable speed.
And according to studies like this one from Bloggingwizard, companies that have a blog filled with high-quality content can generate 67% more leads per month.
But that leads to the question:
Is creating content using AI really the next big thing, and will we humans lose our creativity thanks to it?
Let’s find out…
What is AI content creation, exactly?
On a surface level it’s actually very simple, it’s the use of artificial intelligence to generate written, audio or visual content.
It involves the use of algorithms that can analyze data, identify patterns, and generate content based on user input.
In order for an AI to help you create content, they use natural language processing (NLP) and billions of parameters to understand and generate human-sounding text.
For example, the GPT-3 model is pre-trained on 175 billion parameters. Its massive dataset contains data from texts all over the internet, such as Wikipedia, CommonCrawl, books, WebText, etc.
The AI can then utilize these pre-trained patterns to come up with fresh and unique texts.
This is done through the clever use of transfer learning, a technique that enables the AI to use the knowledge acquired from one task for another.
And if we go back to GPT-3, it employs all these parameters to produce language models. These are essentially a set of guidelines dictating the usage of words and phrases in sentences, resulting in genuine human-sounding text.
So, thanks to advanced algorithms, large datasets and NLP, AI-powered tools can understand the context of a simple input and turn it into content that is both relevant and engaging.
And even though this technology is fairly new, it’s already built up quite a large fanbase of content creators.
Why?
Well, it’s actually very simple, because it allows content creators like you to create articles, social media posts, product descriptions, etc. in record time.
9 Reason why creating content using AI is the future
Content writing, my friends, is an art. A human-centered masterpiece in the vast realm of digital marketing.
But let’s be real, even the most skilled content writers could use a little boost to skyrocket their speed and quality.
Enter AI, the game-changer that has revolutionized the way we’re going about creating content.
So, let’s explore nine mind-blowing ways content creation using AI is reshaping the landscape of content marketing.
1. Personalization at its finest: The key to customer engagement
In this era, personalization is the holy grail of customer engagement.
And guess what?
AI-powered content creation is the knight in shining armor here to save the day.
By harnessing the magic of artificial intelligence and machine learning, we can gather precious customer data, analyze it, and create tailored customer profiles and segments.
Plus, with a cookieless future on the horizon, you can bet your bottom dollar that AI will help you capture customer data while playing by the rules.
These remarkable insights pave the way for highly personalized recommendations and messages that forge a deep connection with your audience.
Say goodbye to generic email marketing campaigns and hello to the power of AI-driven tools that bring personalization to the forefront.
And if you’re in the communications field, my friend, AI is about to become your secret weapon.
Picture this: AI-powered email marketing tools working their magic, automating cold email outreach, and hitting the inbox at the perfect time.
The result?
Mind-blowing engagement and lead generation. That’s why content creation using AI is an absolute must.
2. Unleashing the power of natural language generation
Machines have become avid learners lately.
They’ve embarked on a quest called “Natural Language Generation (NLG)” that has forever transformed content creation using AI.
You’d be amazed to learn that renowned media houses like The New York Times, The Washington Post, and Reuters are already creating content using AI and NLG tools
Tools like QuillBot, Writesonic, Jasper, and Wordsmith possess the prowess to craft everything from product descriptions to tweets, business reports, news articles, and even poetry. Yes, poetry!
Content writers can establish guidelines and frameworks, and these NLG tools will swiftly weave their magic to complete the narratives efficiently and rapidly.
3. Automating the small stuff: A content creator’s dream come true
Let’s face it, no matter how fast we humans write, there’s a limit to our pace.
But what if I told you there’s an efficient assistant who can effortlessly handle those small content requirements for you?
Enter AI-powered content creation.
The tools I mentioned earlier possess the uncanny ability to churn out personalized content with minimal human guidance.
Some, like Writesonic, have a integrated with Google Search making is capable of generating data-specific content for social media posts, concise reports, news updates, and even notifications for your favorite messaging apps.
And the cherry on top?
The entire process can be automated with minimal human interference.
This, my friend, is a B2B content marketing dream come true.
With AI, you can supercharge your content creation, boost traffic, and generate an avalanche of leads.
As AI technology evolves, get ready to witness things get even more streamlined and efficient.
4. Unearthing fresh keywords and topics: Say hello to SEO superpowers
AI possesses an unparalleled knack for processing data and extracting insights that leave humans in awe.
When it comes to creating content, AI unveils valuable insights derived from analyzing customer data, granting you a clear understanding of your target audience’s interests and preferences.
So, brace yourselves for a fresh wave of topics that resonate deeply with your readers.
But there’s more!
By using AI when creating content you can get help producing SEO-friendly pieces of content that make search engines drool with joy.
Advanced keyword research tools like Semrush and Ahrefs, powered by AI, measure keyword search volume, organic competition, and other metrics to help you choose the perfect keywords for your SEO goals.
Say goodbye to hours spent on keyword research.
AI tools accelerate the process and deliver accurate results, empowering you to create content that captivates your audience.
So bloggers, listen up!
AI can guide you in writing content that rides the wave of the latest blogging trends, maximizing your content ROI.
5. Amplifying social media content: AI to the rescue
Creating outstanding social media content is no easy feat.
It’s all about building a brand presence, attracting traffic, and making those desired landing pages shine.
And guess who’s here to lend a helping hand?
You got it—AI!
Customer demographics used to be the go-to for social media content creation.
But AI has stepped in as a game-changer.
Powered by artificial intelligence, these tools dig deep into customer behaviors, sentiments, and preferences, going beyond mere demographics.
The treasure trove of information they uncover gives you the ability to fine-tune your social media campaigns and achieve unparalleled user engagement.
Not only that, AI can identify and track sales leads, giving your sales funnel a mighty boost.
6. The rise of user-generated content: Let AI be your guide
In the realm of social media, users have transformed into exceptional content creators and consumers.
Millennials, in particular, base their buying decisions on user-generated content (UGC) more than branded content.
They happily share their shopping experiences and brand opinions with their social connections. As a brand, you’d be wise to harness the power of UGC to boost your reputation and credibility.
Enter AI…again…
These nifty tools scan various social media platforms, spotting brand mentions, collecting feedback, and gathering customer reviews related to your brand and products.
But it doesn’t stop there!
AI-powered visual-recognition technology can even analyze images and videos associated with your brand.
The result?
AI curates high-quality UGC that can skyrocket your brand’s visibility and credibility on social media.
7. Elevating customer service
Say hello to chatbots—those remarkable AI-powered assistants that are transforming customer service as we know it.
These advanced chatbots work tirelessly, providing 24/7 replies to customers and alleviating the burden on your support team.
Thanks to AI, these chatbots now possess a deep understanding of customer queries and respond in a human-like manner, all thanks to the wonders of deep learning.
They deliver the most relevant information, helping customers understand product features, complete purchases, explore referral programs, and forge a genuine connection with your brand.
By eliminating response delays and providing precisely what customers seek, AI chatbots elevate the customer experience and guide them seamlessly along their buying journeys.
8. Unleashing the power of optimization: AI’s secret SEO sauce
Prepare to have your mind blown one more time.
AI isn’t just a content creation wizard—it’s an optimization genius too!
By harnessing the power of AI, we tap into a realm of data analysis that unveils search trends and user behavior.
Armed with this knowledge, AI can craft content that is tailor-made to rank high in those coveted SERPs.
Say goodbye to being lost in the vast ocean of digital content—AI will be your guiding light to organic search traffic that fuels your leads and sales.
And guess what?
Chatbots like ChatGPT and ChatSonic aren’t just charming conversation partners; they can also assist you in keyword research for your upcoming content.
It’s like having your own personal SEO expert at your fingertips.
9. Cutting costs with AI: A match made in budget heaven
Ah, the world of costs and budgets—a challenge faced by many, especially small businesses.
But fear not, for AI-powered content creation comes to the rescue, bringing cost-effectiveness like never before.
Hiring a team of writers?
Expensive…
Hiring editors?
More expenses…
But AI-powered tools?
They’re the budget-saving superheroes you’ve been waiting for.
These amazing tools not only reduce costs but also free up your precious time by automating the content creation process.
Why break the bank when you can achieve remarkable results without breaking a sweat or your shoestring budget?
Picture this: instead of hiring an entire squad of writers and editors, you can rely on AI to deliver exceptional content at a fraction of the cost.
Whether you’re a solo blogger with limited revenue or a growing business on a tight budget, creating content using AI-powered tools is a economically justifiable path.
For as little as $50 a month, you can unlock the power of an AI writer, ensuring your content scales and shines.
So, my friend, say goodbye to the financial woes of content creation and embrace the cost-effective revolution that AI brings.
Your budget will thank you, and your content will flourish without draining your bank account.
It’s a win-win situation you don’t want to miss.
Disadvantages of using AI when creating content
As you just saw, using AI when creating content has many benefits, some more significant than others.
But it’s not all sunshine and roses, there are in fact some disadvantages to be aware of.
One of the biggest concerns is the potential for AI to replace human content creators.
I personally don’t think we need to worry about this being a problem for many years to come.
You see, while AI can help you create content at a faster pace, it still lacks the creativity and nuance that human writers can bring to the table.
As such, individuals and businesses creating content should consider AI a supplement to their efforts, not a replacement.
So if you’re a professional content creator, you can take a deep breath out and stop worrying about being replaced.
Another disadvantage is that an AI is limited by its own algorithms.
Meaning that it can have a hard time generating content on new and emerging topics.
Why…?
Well, because most AI today relies heavily on pre-trained models.
Meaning that if the model isn’t trained on the latest data, the AI doesn’t know it exists.
However, I do believe that the way AI learns and access information will evolve massively in just a few years.
Just listen to this clip where Jordan Peterson talks about ChatGPT and how he thinks AI will evolve in the year 2023 alone.
Overall, creating content will always be relevant, but the bulk of what you do will be AI assisted.
The combination of machine and human is the future for staying competitive in this already competitive landscape.
What you need to do is to find the perfect balance between AI creation and human creativity.
How does AI impact creativity?
While AI has many benefits, some people are concerned that it will have a negative impact on creativity.
They worry that AI-generated content will lack the creativity and originality that human-generated content has.
Although true, this is not necessarily the case.
AI-powered tools can help writers generate ideas and identify patterns that can be used to create more creative content.
Sure AI isn’t a human but it ain’t stupid either.
As you saw in the clip above, ChatGPT generated the next million-dollar Hollywood blockbuster with scripts and characters in under 10 seconds.
So it’s capable of some amazing stuff.
But does this means that humans are redundant and that our creativity is useless?
No, of course not.
Sure AI can create some awesome stuff, with one fatal flaw, everything generated is pretty flat and robot sounding.
This is the point where our human creativity shines, it can add those nuances needed to make a piece of content come to life.
No robot can replace real life experience and emotions like we can (at least not right now).
And that is our royal straight flush at the poker table.
So I personally don’t believe that AI have destroyed human creativity
It has rather unlocked the door for us to be even more creative and focus more on that part of the content creation process.
Let the AI do the heavy lifting for you and allow yourself to spend more time in the metaphorical shoes of Hemingway.
In short, keep on creating that amazing content but use AI to make it easier, faster and cheaper.
Let it compliment your built-in creativity rather that have it replace you entirely.
AI is redefining the entire game
Creating content isn’t something new, it’s been around for ages, but AI has quickly redefined the way we think about and approach it.
It’s making it faster, more cost-effective, and more personalized.
Now, instead of having to spend three days to get a workable draft, it can be done in as little as five minutes.
I even have a guide showing the steps you need to take to generate a 1500+ word article using AI.
Ultimately, this means that smaller businesses and individual bloggers can create more content at a faster pace.
And publishing content four times a week instead of once will help them grow their brands faster.
Giving them a better chance of success, which as a blogger myself, I’m all for.
AI also reduces the cost of starting a new content-based business.
Meaning that more people get the chance to try their business ideas since the initial investment is lower (less risk).
Additionally, AI-powered tools can help writers identify patterns and trends that can be used to create more relevant and engaging content.
Something that is especially useful for new writers starting from scratch.
And it’s also changing the way we think about content distribution.
With AI-powered tools, you can analyze data on user behavior to determine the best channels for distributing content.
This can help improve engagement and increase conversions, leading to more sales and revenue.
Examples of AI-powered content creation tools
There are many AI content creation tools available, each with its own unique features and capabilities.
Some of the most popular AI writing tools include:
Writesonic: A tool that uses AI to generate high-quality content quickly, easily and for almost any purpose.
ChatGPT: ChatGPT is the brainchild of OpenAI. It’s an AI-powered chatbot that can help you with a variety of content related things.
CopyAI: A tool that uses AI to generate copy for ads, social media, and other marketing materials.
If you want even more suggestions for AI writing tools, I have a guide for that here.
And if SEO is your game, then I have a guide for the best AI SEO tools as well.
AI vs. human written content
There is a debate about whether AI can replace humans entirely when it comes to creating content.
While AI can generate content quickly and cost-effectively, it is not able to replicate the creativity and originality of human-generated content.
Human writers are able to create content that is more nuanced, relatable and emotionally resonant compared to an AI.
After all, the human brain is an advanced piece of organic technology and it’s very hard to replicate (even in a lab).
Therefore, at the moment, AI can only complement humans in the content creation process.
Also, in this clip where Neil Patel talks about AI, it seems like it doesn’t matter if the content is made with AI or pure humans – Google ranks good content that serves the best answer.
And Neil knows a thing or two about ranking content and SEO strategy. I mean, he has many in the game as a professional blogger and SEO expert.
So, I think he’s a trustworthy source when it comes to ranking things online.
The future use of AI in content creation
AI technology is still in its early stages, but it’s clear that in the future, it will play an important role in creating content.
I even believe that it’s an inevitable evolution of the content creation process as a whole.
As AI-powered tools become more advanced, they will be able to generate content that is more nuanced and emotionally engaging.
And given enough time, AI will be able to create content on its own that is indistinguishable from a piece written by a human.
With access to even more data and tools that can analyze data based on user behavior, AI will be able to create content that is tailored to individual users.
Besides that, there are also concerns about the impact AI will have on content creating jobs.
As AI-powered tools become more advanced, they may replace human writers in some areas.
But I don’t think they will replace every content creator on the planet anytime soon.
Wrapping Up
There you have it, 9 awesome resons why creating content using AI is game changer that will revolutionize the industry.
In short, the future of content creation is here, and it’s AI-powered.
From personalized masterpieces to natural language generation, automation, fresh keywords, social media prowess, user-generated content curation, and exceptional customer service.
AI is our ally on this epic content creation adventure.
So, embrace the AI revolution, unlock its potential, and watch your content conquer the digital realm like never before!
Now I’d like to hear from you:
Do you think that creating content using AI is something that will become the new “normal”?
Or do you believe that this “AI” thing will pass, and we’ll go back to “old school writing”?
Either way, let me know by leaving a comment below.
