7 Best Sales Funnel Software, Builders & Platforms (2023 Guide)

In this guide, I’ll show you 7 awesome sales funnel builder software that’ll help you boost sales, without breaking your bank account.

Sales funnels are a CRITICAL piece of any company that is serious about seeing their sales skyrocket. Although they may seem like a small part of your sales process, there’s actually a lot more to it than you might think.

A well-built and strategic sales funnel is essentially the road map guiding your customers from being unacquainted with your brand to becoming long-term loyal customers. It’s an organized system that “funnels” prospects through several stages, guiding them toward making a purchase.

Sales funnels not only help you understand how potential customers interact with your sales process, but also give you the ability to see what’s working and what needs improvement. To put it simply, if you want to see your company’s sales skyrocket, investing in the right sales funnel software is essential.

Here are the top 7 sales funnel software solutions I recommend if you want to up your game in the selling department.

Let’s dive right in…

What Are The Best Sales Funnel Software?

You’re an entrepreneur, and you’ve got a lot of visitors to your site but you’re still not getting enough leads and customers.

You know that you need to take your marketing efforts to the next level, but you’re not sure exactly where to start.

A sales funnel software will help you create lead nurturing campaigns, track your sales process and automate your sales machine so that you can focus on what really matters.

Here are my top picks for the best sales funnel software and services to try this year:

1. ClickFunnels

Best overall sales funnel software

ClickFunnels homepage overview

Clickfunnels is one of the best sales funnel software options out there and is my top recommendation for entrepreneurs of all kinds.

Their software is specifically designed to help companies maximize their revenue by creating effective, high-converting sales funnels.

Not only does it help you design your funnel from start to finish, but it also gives you access to a ton of different templates that you can use to get started.

All Clickfunnels templates are battle-tested and were built with the goal of making your funnel design process as simple as possible. Plus, you always have the choice to either use the templatized approach, or select “no template” and start building your funnel from scratch.

Besides funnels, you can also also allows you to create and design landing pages, build lists, organize your email sequences, run your own affiliate programs, and more.

ClickFunnels basically gives you everything you need to create a powerful and effective sales machine that’ll boost your sales and help you earn more money.

Read my full review here.

Key features:

Best feature: It’s a one-stop-shop for sales funnels

Okay, ClickFunnels has gone through a major update and is now out in a 2.0 version, but still…

ClickFunnels is best known for its ability to let you easily create beautiful sales funnels that are optimized for conversion. And the simple yet powerful editor allows you to customize your funnels to match your brand and style.

A sales funnel typically start with a landing page, where the customer is given an offer, and then progress to an upsell, a checkout page and lastly a thank you page, where the customer is given a chance to purchase additional products or services.

With ClickFunnels you can easily create these pages, as well as to add opt-in forms, order forms, automations and payment processing to each step of your funnel.

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Get started with ClickFunnels.

2. Systeme.io

Best budget friendly sales funnels and marketing software

systeme.io sales funnel software

Systems.io is powerful sales funnel software that’s designed to help you create high-converting sales funnels and lift your sales.

It comes with a drag-and-drop page builder that makes it easy for you to modify the layout of your funnel. This means you don’t need any design or coding skills to create a powerful funnel that will boost your sales.

And the funnels you create with this software are highly customizable. This means you can change and tweak the layout and design of your funnel until it is optimized for maximum sales.

Systeme.io also comes with a bunch of built-in tools for funnels, email marketing, website building, blogging, sales automation, and more. Basically turning it into an all-in-one marketing platform.

Plus, it integrates with other third-party software. This makes it easy for you to use the software alongside other tools you may be using for your business.

Systeme.io is a perfect alternative if you’re looking to boost sales no matter if you’re a solopreneur or a large business.

Key features:

Best feature: Quick, easy and inexpensive

Systeme.io’s best feature is its ability to help you build and manage your online business quickly and easily. The platform is very user-friendly and easy to navigate, which makes it perfect for those who aren’t tech-savvy or don’t have a lot of experience with online marketing tools.

With its intuitive interface and solid feature set, Systeme.io makes it easy for you to get your business up and running quickly. From setting up your website and funnels to managing your customer relationships, Systeme.io has everything you need to run your business smoothly.

Overall, Systeme.io is an excellent choice for businesses that are looking for a comprehensive, all-in-one solution for their online marketing and sales needs…without breaking their bank accounts.

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Get started with Systeme.io

3. Kartra

Best All-In-One business solution for beginners as well as pros

Kartra sales funnel software

Kartra is another solid sales funnel software that can help transform the way you run your business.

This software was created with ease of use in mind, which means no matter what experience level you have, you’ll be able to use it.

Thanks to its “ecosystem” approach to sales funnels creation, pages, opt-in forms, checkout, mailing, tagging, etc. are interconnected with each other from the start. This makes building powerful sales systems easy.

And if you don’t want to reinvent the wheel. Why not use the plug-and-play campaigns and import everything you need with one click.

Kartra also comes with a bunch of built-in powerful tools that’ll help you boost your sales like; checkouts, email, memberships, quizzers, helpdesk, forms, and more.

And if you want you can integrate it with several third-party tools and software. This makes it easy for you to use it alongside other tools in your marketing or sales workflow.

Kartra is a great choice for both small and large companies and is a powerful tool that can boost your sales.

Key features:

Best feature: All-in-one solution

Kartra’s best feature is its all-in-one platform that allows businesses to manage their entire online presence from one central location.

It includes tools and features for domain hosting, page creation, email marketing, online courses and membership sites, webinars and events, sales funnels, checkouts and much more.

This makes it easy for businesses to keep track of their entire online presence and manage their customer relationships from one platform. Simple and effective.

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Get started with Kartra.

4. Kajabi

The #1 Platform for monetizing your knowledge

Kajabi homepage overview

Kajabi is an industry-leading all-in-one online business platform for serious entrepreneurs, experts, and influencers. If you’re in the knowledge space and need a boost in sales, this is definitely the way to go.

Here you can build, market, and sell your membership sites, online courses, and digital products.

Kajabi comes with a drag-and-drop builder that makes it simple to modify the layout of your funnel. And you don’t need to be an expert “funnel hacker” when you have access to a playbook full of ready-to-use templates.

It allows you to create fully customizable and flexible sales funnels in minutes using their pre-built frameworks for lead generation, webinars, or product launches.

And with a built-in, well-organized analytics dashboard, you get all the data you need to make good decisions. You can also integrate it with 3rd-party apps like Drip, Facebook Pixel, Zapier, ClickFunnels, and more.

Kajabi’s software is very powerful and can help boost your sales and earnings by creating a smooth, well-oiled, optimized, and automated sales machine.

In short, Kajabi is a great choice for both small and large companies looking to sell and monetize their knowledge.

Key features:

Best feature: Helps you monetize your knowledge

Kajabi’s best feature is its ability to help you create and sell digital products, courses, and memberships.

With Kajabi, you can easily create a beautiful, professional-looking website for your course, and then use Kajabi’s powerful marketing and sales tools to promote and sell your course. Basically, it provides you with an easy way to turn your knowledge and expertise into products that can be sold online.

For example: You can use it to create a membership site where members can access your content on an ongoing basis, for a monthly fee of course. Then you can use the management tools to organize and automate your membership site for a even better user experience.

Overall, Kajabi makes it easy for you to get started with creating and selling online courses. And with features like 0% transaction fees, unlimited landing pages and at least 10K contacts you can scale your business as you grow.

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5. WPFunnels

Best for businesses with a WordPress based website

WPFunnels sales funnels software for WordPress

WPFunnels is a canvas-based sales funnel builder for WordPress.

This software comes with a drag-and-drop builder that makes it simple to construct your sales funnel. This means you don’t need any design or coding skills to create a powerful funnel that will boost your sales.

Plus, you can visually map out the steps buyers will follow based on the actions they take inside your funnel.

WPFunnels allows you to create a wide variety of sales funnels. And if you’re not sure where to start with your funnel, you can select one of the pre-built funnel templates to get started. There you can choose based on industry, funnel type, pro or free, or a combination of the three.

Once you have your funnel set up, you can integrate your favorite CRM and automation tools. Then, based on funnel action, you can send data to those tools using the event triggers you’ve set up inside your funnel.

WPFunnels is an all-in-one marketing tool that comes with all the features you’d like to see from a sales funnel software like; order bumps, upsells, conditional steps, opt-in forms, analytics, and more

So, if your business is WordPress based and you want to add sales funnels to it, WPFunnels is a good solution for you.

Key Features:

Best Feature: Made for WordPress

There are some benefits to using WPFunnels over other funnel builders on the market.

The first one that comes to my mind is that WPFunnels is built specifically for WordPress, so it integrates seamlessly with your existing WordPress site.

This means you can build your funnels right within your WordPress admin panel, without having to worry about any compatibility issues.

Top that of with the fact that it’s compatible with most of the large WordPress page builders, making it very easy to learn. Because you’ve probably used Elementor or Gutenberg to build your entire site in the first place.

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6. Wishpond

Best for small-to-medium sized businesses

Wishpond marketing platform

Wishpond is an all-in-one sales funnel and marketing software suited for small to medium-sized businesses.

With Wishpond, you can easily create sales funnels that are optimized for capturing leads and converting them into customers. And once you’ve captured a lead, you can segment it, so you can target them with specific messages that will lead to more conversions.

You can also use this platform to create landing pages, pop-ups, social promotions, websites, marketing automation, and more, so you can maximize your conversion rates on all fronts.

And because Wishpond also integrates with a number of popular CRMs and 3rd-party apps like; ActiveCampaign, Close.io, LiveChat, Shopify, WordPress, and more. Making it easy for you to track leads and customers as well as send data to your favorite app.

Plus, with built-in powerful reporting features, you can get insights into your sales funnels performance and make data-driven decisions to improve your results.

So if you’re looking for an all-in-one sales funnel software and marketing solution, Wishpond is a great option.

Key features:

Best feature: Engaging and automated

There are many features that make Wishpond stand out from the competition, but in my mind, one of the best is its robust suite of marketing automation tools.

With Wishpond, you can automate everything from email marketing to social media campaigns to lead nurturing and more. This means you can focus on other aspects of your business while still ensuring that your marketing efforts are running smoothly.

And you also have the ability to create beautiful, engaging campaigns that drive results. Meaning that you can create beautiful landing pages, popups, and forms to capture the leads. Then use the automation and marketing tools to nurture those leads and convert them into customers.

Plus, Wishpond makes it easy to track your results and measure your success with built-in analytics, so you can always optimize your campaigns for the best results.

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7. GetResponse

Best if you need email marketing capabilities with your sales funnels

GetResponse autofunnel software

GetResponse is an industry-leading online marketing and sales funnel software that helps businesses increase their conversion rate and boost sales.

It does this by providing you with a wide variety of tools, including landing pages, sales funnels, webinars, a website builder, and more. It also has a strong customer support team that can help you with any issues you may have.

With GetResponse, businesses can create beautiful sales funnels that are optimized for conversion. It’s easy to use and it also comes with a large selection of templates to help you get started.

And the leads coming into your business can easily be segmented, so you can target them with specific campaigns. This means you can focus your marketing efforts on the leads that are most likely to convert, making your sales funnel and marketing campaigns more efficient.

It also provides you with a selection of features that you can use to further increase your conversion rates. These features include A/B testing, signup forms, email automation, promo codes, autoresponders, and much more.

GetResponse is an excellent tool for businesses that want to increase their sales and improve their conversion rates.

Key features:

Best feature: Not “just” an email marketing platform

GetResponse at its core, is an email marketing tool that offers a wide range of features designed to help you grow your business.

One of its best features is its autoresponder system, which allows you to automatically send follow-up emails to your subscribers based on their interactions with your first email. This can help you increase your sales by nurturing your leads and keeping them engaged with your brand.

But GetResponse does more than just send emails…

It also comes with an assortment of other great features, including a landing page and sales funnel builder, which makes it easy for you to create high-converting landing pages/funnels. Not to forget its sophisticated segmentation tool, which allows you to segment your lists based on criteria like demographics, engagement, and more.

That is just two other things GetResponse can do besides sending emails, there are also features for websites, live chats, popups, paid ads, etc.

Pricing:

All pricing plans are based on 1,000 contacts.

For mid-to large companies, there are separate plans.

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What Are Sales Funnels And Why Are They So Important?

Sales funnels are one of the most important tools in a marketer’s toolbox. They help you to track and monitor the progress of your prospects as they move through the various stages of the sales process. By understanding where your prospects are in the funnel, you can tailor your marketing messages to them accordingly and increase the likelihood of making a sale.

There are a number of different stages that a prospect can be in, but the most common are Awareness, Interest, Decision, and Action (AIDA). As a marketer, your job is to guide your prospects through the funnel by providing them with relevant and targeted content at each stage.

The Awareness stage is when the prospect first becomes aware of your product or service. At this stage, they are generally not looking to buy anything, but they are starting to become interested in what you have to offer.

The Interest stage is when the prospect starts to become more engaged with your content and begins to see the value in what you are offering.

The Decision stage is when the prospect is ready to make a purchase and is comparing different options.

Finally, the Action stage is when the prospect actually makes a purchase.

The sales funnel is important because it helps businesses focus their marketing and sales efforts on the most likely customers.

This maximizes the chances of making a sale and helps to ensure that marketing and sales resources are used efficiently. The sales funnel also provides valuable insights into the behavior of potential customers.

Why You Should Use Sales Funnels?

Sales funnels are an essential tool for businesses of all sizes. They help you to generate leads, close deals, and boost conversions. Sales funnels are also a great way to nurture your relationships with existing customers.

By providing them with valuable content and resources, you can keep them engaged with your brand and encourage them to buy from you again in the future.

There are a number of reasons why you should use sales funnels…

First, they can help you to increase your sales and revenues. By providing customers with a smooth and seamless purchase experience, you can encourage them to buy from you again and again.

Second, sales funnels can help you to improve your customer relationships. By providing valuable resources and content, you can keep your customers engaged and build loyalty.

Third, sales funnels can help you to boost your conversion rates. By ensuring that your website and sales process are optimized, you can maximize the number of leads that you convert into paying customers.

In short, a sales funnel can help you achieve any number of business goals. And the best part is, sales funnels are relatively easy to create and manage.

With the right tools, you can have a sales funnel up and running in no time. So if you’re looking to increase sales and revenue, don’t forget to use a sales funnel!

What Are The Benefits Of Using A Sales Funnel Software?

Sales funnel software can be a game changer for your business, no matter how big or small it is. It can however be hard to see the benefits just by looking at a sheet of features.

So, what are the benefits?

Benefit #1: Targeted and automated

With the right sales funnel builder, you can create custom-made, hyper-targeted sales funnels that are designed to convert leads into customers.

By streamlining the entire sales process, it can help you close more deals and increase your conversion rates. Plus, because it automates many of the tasks involved in sales, it can free up your time so you can focus on other areas of your business.

Benefit #2: Analytics, performance and optimization

Another benefit is that any high-quality sales funnel software also can help you track your progress, measure your performance, and identify areas that need improvement.

Thanks to built-in analytics features, you get a clear picture of what’s going on inside your sales funnels. Plus, you can also use this data to pinpoint exactly where you’re losing potential customers.

This information can be invaluable for making strategic changes to your sales process.

Benefit #3: It can help you save money

If you were to build a sales funnel without investing in any software, you’d need to hire the right kind of people. But hiring people tends to be expensive, especially in the sales and copywriting department.

They also come with a certain level of risk that a funnel builder doesn’t. For example, a software won’t ask for a raise, or get sick, something a employee might.

A sales funnel software lets you cut down the costs by giving you all the tools you need for a flat monthly fee. This means that you can build a kick-ass sales machine on your own or with your already existing team, for a fraction of the cost of hiring a bunch of new people.

So, if you’re not using sales funnel software, you’re missing out on a valuable tool that can help you grow your business and bring in more revenue.

How To Choose A Sales Funnel Software?

To choose the best sales funnel software for your business, you need to first research a few things…

You need to consider things like:

The best sales funnel software should allow you to integrate with your favorite tools, automate your workflow, set up products, manage leads, process sales, and view analytics reports.

Most importantly, the platform should allow you to build sales funnels fast and easy with the possibility to scale up without having to redesign your entire business.

In the end, a good sales funnel software is all about helping you maximize the profits from every lead that enters your funnel. Whether that is “just” collecting email addresses for a product launch or selling a $1,000 course.

Features You Should Look For In A Sales Funnel Builder

As you probably can tell, there are a bunch off different sales funnels software on the market, and they all have slightly different objectives. Some are more focused on being all-in-one platforms, while others are die-hard sales funnel and landing page builders.

Below you’ll find a list of what I feel are the most important features to look for in a sales funnel software.

Funnels for a variety of use-cases

You don’t want to lock yourself down with a platform that only does one single thing. Any good software will allow you to build funnels for a variety of use-cases.

So whether you want to build a funnel for sales, lead generation, a product launch or a webinar, you should be able to do so.

A sales dashboard

When working with sales and are building sales funnels, you need a quick and easy way to get an overview of your sales metrics.

A clean, simple dashboard that displays all the important data in charts and graphs is key for keeping track on revenue and potential losses.

Automations

This is probably one of the more important features you’ll want to have access to.

Being able to automate your sales machine will remove mundane work taks from your desk and free up time, time that you can spend on more important revenue-generating activates.

Integrations

Unless you’re starting a brand new business, you’re probably already using tools and apps that you love.

And even if you’re starting business today, it’s still important that you can easily integrate your sales funnel software with other tools.

Because chances are that you will get a tool in the future that you’ll want to integrate with your business.

Responsiveness

This one is simple. Every funnel you build must be responsive on all device types. Not only for SEO purposes, but so you can give your visitors a good user experience.

If you can provide that on all devices, bounce rates will drop and conversion rates will go up.

Customer Relationship Management (CRM)

Okay, I’m going to be honest here and say…

Not ever sales funnel builder comes with a built-in CRM feature, and some only comes with that on the more expensive tiers.

Unless your funnel software of choice comes with this, you need to make sure that you can set it up so you can send all the important data from your funnels to your CRM.

Email marketing and management

The same thing goes for email markering. Platforms like ClickFunnels and Systeme.io can send emails directly from the platform, which is nice.

But if the platform you choose can’t do this, you need to ensure that you can connect your email marketing software to it. Otherwise where are you going to store all your leads and lists?

Affiliate management

If your planning on taking your marketing strategy to the next level, chances are that affiliate marketing will end up on the table eventually.

It’s understandable, because it’s a great way to grow your business.

To do this you need to be able to set up and manage your own affiliate programs and if you can do it inside the funnel software, awesome. This means that you don’t have to pay for yet another software to get started with your own affiliate program.

Best Free Sales Funnel Builder

If you’re looking for a free sales funnel builder, you don’t have that many alternatives unfortunately.

There are only one free sales funnel software on this list and that is Systeme.io.

You can use their free plan to set up three sales funnels, with a combined maximum of 15 funnel steps. Plus, you can also have up to 2K contacts, send unlimited emails, create one blog, one course, and one community.

That’s not bad at all for a free funnel builder.

As you can see, you are very limited if you’re on the hunt for a free software. All other providers on this list require you to get on a paid plan to access the sales funnel builder.

With that in mind, all is still not lost, most of the time there is a 14-day free trial available. So you can play around with the software and its features for a while until you’re certain that this is the one you want to commit to.

Conclusion

There you have it, 7 of the best sales funnels software on the market today.

I hope this list of top sales funnel software helps you choose the right platform for your online business.

As there are a ton of great tools out there, it’s ultimately about knowing your price point and which features are most important to you.

A small business with a small team or a solopreneur requires different features than bigger businesses with bigger teams. So by focusing on price, ease-of-use, template availability, and the unique features you need, you’ll be able to find the right fit.

My final recommendations:

Now I’d like to hear from you.

Which sales funnel software are you going to try first?

Let me know by leaving a comment below.

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