In this guide, I’ll be sharing the top 7 AI copywriting software tools that will help you write like a pro in 2023.

Let me ask you a question:

Are you tired of staring at a blank page, struggling to come up with the perfect words to sell your product or service?

If your answer was yes, then you’re not alone.

As a copywriter, I have always been on the lookout for ways to improve my writing skills and create content that resonates with my audience.

And with the rise of AI technology, I was curious to know if any AI-powered tools could help me write better copy.

After researching and testing various tools, I’ve compiled this list of what I think are the 7 best AI copywriting software tools that’ll help you write like a professional copywriter.

Let’s dive right in…

What are the best AI copywriting software tools?

I’m not going to lie, mastering the art of copywriting is tricky. It usually takes months or even years to figure out what works and what doesn’t.

And being good at copywriting can be extremely beneficial for your business and your revenue.

If you know what you’re doing you can create persuasive copy that can boost the conversion rate of any marketing campaign. It doesn’t matter if it’s an email, a sales page, website, or anything in between, you have the skills to do it.

But what if you don’t want to spend years mastering it or pay thousands of dollars on hiring expensive copywriters?

That’s where AI comes into play…

So, here are my top picks for the best AI copywriting software tools this year.

1. Writesonic

Best Overall.

Writesonic is an AI-driven writing platform designed to revolutionize the content creation process for businesses and individuals alike.

By harnessing the power of advanced artificial intelligence and natural language processing (NLP), Writesonic is able to generate high-quality, unique, and engaging content at an impressive speed.

They aim to streamline the content production process, allowing you to focus on your core business objectives while Writesonic handles the time-consuming task of copywriting and content writing.

Whether it’s creating SEO-optimized articles, crafting persuasive marketing copy, or generating share-worthy social media posts, Writesonic is the go-to tool for professionals seeking to elevate their digital marketing game.

With its user-friendly interface and powerful capabilities, Writesonic is rapidly becoming the preferred choice for those seeking to enhance their online presence through captivating and effective content.

Key Features:

AI-powered writing assistant: Writesonic uses the latest AI models (GPT-3.5, GPT-4 and soon also GPT-4+) to generate high-quality content, saving you a bunch of time on your next writing project.

ChatSonic: Writesonic has introduced ChatSonic, an AI chatbot that is connected to Google to stay updated with the latest news and events. It’s now also powered by GPT-4 to give it even more juice. This allows it to offer precise responses to queries and complete everyday tasks efficiently. ChatSonic outshines ChatGPT since it isn’t limited by training data and can be updated regularly, making it more reliable and accurate.

Easy long-form content: Crating long-form content containing more than 3K words can now be done with a breeze. The Article Writer 4.0 will guide you step-by-step from keyword research to the first draft, making it super easy to create articles and blog posts. And with the Sonic Editor (supported by Grammarly), you can turn that draft into an error-free masterpiece.

SEO optimization: The platform ensures that the content generated is SEO-friendly, targeting relevant keywords and focusing on delivering valuable information to the intended audience. You can also integrate SurferSEO with it to further extend the optimization.

Simple export: Once you’re done with your project, you can export it with ease from Writesonic to some other platform. Inherently it supports public links, HTML, PDF, and Microsoft Word. You can also integrate it with WordPress (.com and .org) and Zapier, so there are a lot of options for sharing your work.

Customization options: You have the flexibility to customize the generated content however you may see fit. You can edit every part of the content, add, remove, expand, shorten or rephrase anything and adjust the tone so it matches your brand’s message perfectly.

Pricing:

So how much does Writesonic cost?

The pricing structure is very simple and it consists of three tiers. The pricing on these tiers will vary depending on how many words you need and what word quality you use.

• Free trial: No – Have a free plan.
• Annual discount: Yes – Save 33%.
• Free plan: Gives you 10K words upon signup and then 2.5K word each month.
• Long-form monthly plan: Starts at $19/month for 60K monthly Premium words and one user. Goes all the way up to 4M Premium words and 15 users ($999/month).
• Long-form annual plan: Starts at $12,67/month for 60K monthly Premium words and one user. Goes all the way up to 4M words and 15 seats ($666/month).
• Custom plan: Custom pricing and custom words.

A note on word quality (paid plans only)…

Word quality means is that you have the ability select between different language models on the fly.

However switching between them also changes your word balance.

For example, 10K Premium words is equal to 5K Superior words and 2.5K Ultra words.

But what does Premium, Superior and Ultra even mean in terms of language models?

Premium means that you’re using the GPT-3.5 model, Superior uses GPT-4, and Ultra utilizes GPT-4+.

In reality, this means that the more advanced models can understand input and context better and generate more advanced output. For example: Premium can easily generate content up to 1,500-2,000 words, but Ultra can generate detailed output up to 24,000 words.

What I Like/Dislike With Writesonic

Like:

• Lots of bang for your buck. The free plan alone is very generous, where you get access to over 100 templates, ChatSonic, article writer and more. This is something you don’t see everywhere!
• Writesonic lets you grow as your business or team grows. It’s also a perfect platform for you who writes a lot of long-form content, such as blog posts or articles.
• ChatSonic is an awesome feature that really takes the whole platform to a new level. The fact that it also is included even in the free plan makes it a game-changer.
• The platform is constantly evolving, adding new features and upgrades on a regular basis. Upgrades that most of the time are added to your plan without affecting the price.

Dislike:

• I don’t fully understand the reason behind using different word qualities. Personally, I don’t see the why you’d need to swap qualities, I mean to get the best output, you’ll have to use the best words.
• The word counter sometimes freaks out and can’t keep up when you generate a lot of text or switch between qualities.

2. Jasper

Best for creative copywriting.

Jasper is a cutting-edge AI-writing software designed to revolutionize the content creation process.

This advanced tool uses the power of machine learning and NLP to generate high-quality, compelling content in a matter of seconds.

By understanding the context and nuances of human language, Jasper can create engaging copy that effectively communicates your message while adhering to professional standards.

Its impressive capabilities not only save time and resources, but it also enhances the overall quality of your digital marketing efforts.

With Jasper at your disposal, you can seamlessly produce content across various platforms, elevating your brand’s online presence and driving meaningful conversations with your audience.

Key Features:

Powerful AI engine: Jasper combines several large language models to give you the best possible output. And to give you the ability to write on new and hot topics, it pulls in new information and even site its sources with backlinks to each site. Additionally, it also auto-updates to the latest AI models, which currently is GPT-4.

Teach it your brand: For extra branding, you can teach Jasper about your brand’s tone of voice, target audience, your products and services, and other unique information. The AI will then use this information as a base to create content that sounds just like you and your brand.

Jasper Chat: Just like ChatGPT, Jasper Chat introduces an innovative, engaging method to communicate with generative AI! No more stressing over commands or rigid prompts; simply engage in natural conversations with AI and watch the responses improve with each interaction. What sets Jasper Chat apart is its tailored design for business applications, such as marketing, sales, and similar.

SEO optimization: It can help create content that is both optimized and engaging to readers from the start. To further extend the SEO optimization capabilities it seamlessly integrates with SurferSEO, which will increase your website’s organic traffic and improve your search engine rankings even more.

Grammar and plagiarism checker: Improve your grammar and say goodbye to spelling blunders in Jasper Docs now that Grammarly Basic is included. Also, ensure that your content is original and plagiarism-free by utilizing Copyscape, the best plagiarism checker available online. (There are additional fees associated with the plagiarism service).

Pricing:

How much does Jasper cost and what plans do they have?

• Free trial: Yes – Free 5-day trial with 10K credits.
• Annual discount: Yes – Save 17%.
• Starter plan: Starts at $29/month for 20K monthly words or $24/month (billed annually). This plan goes all the way up to 320K words at $399/month, above that is custom pricing.
• Boss Mode plan: Starts at $59/month for 50K monthly words or $49/month (billed annually). This plan goes all the way up to 700K words at $399/month, above that is custom pricing.
• Business plan: Custom plan with custom price.

What I Like/Dislike With Jasper

Like:

• One nice thing with Jasper is that the AI engine reads your previous 3K words before it writes something new, making it able to adjust to your style better.
• The Docs editor feature makes easy work of writing long-form content like blog posts or even books. Plus, the built in grammar control also ensures that your work is error free.
• You can also use Jasper to create art for thumbnails, ads, illustrations, social posts, and more.

Dislike:

• Boss Mode is pretty much a necessity if you work a lot with long-form content.
• Words get expensive quickly. For example 50K words in Boss Mode costs $59/month compared to Writesonic where 60K Premium words costs $19/month.
• SEO optimization with Surfer and plagiarism checks with Copyscape both cost extra.

3. CopyAI

Best for bloggers and marketers.

CopyAI is an advanced AI-powered copywriting platform designed to revolutionize the world of digital content creation.

By using the power of machine learning algorithms and NLP, CopyAI automates the process of generating high-quality, engaging, and persuasive content that resonates with its target audience.

This state-of-the-art tool empowers professionals, including copywriters, content writers, and digital marketers, to produce exceptional copy in a fraction of the time it would take using traditional methods.

With its ability to understand context, generate ideas, and fine-tune messaging, CopyAI is transforming the way businesses approach content marketing.

Key Features:

Chat by CopyAI: The latest addition to CopyAI is its Chat feature. This is basically an improved version of ChatGPT. With it, you can scrape websites for public data, and have it write pretty much whatever you want. Don’t know where to start? There are also prebuilt prompts you can use to get the ball rolling.

Language support: CopyAI supports over 25 languages, making it an ideal solution for businesses and content creators catering to a global audience.

SEO optimization: CopyAI’s generated content is designed with SEO best practices in mind, ensuring better search engine visibility and ranking potential.

Collaborative platform: The platform allows multiple users to work together on projects, streamlining the content creation process and fostering collaboration among team members.

Content library and templates: CopyAI offers a library of pre-written templates and content samples, enabling you to jumpstart your content creation and modify existing examples to fit your needs.

Pricing:

How much does CopyAI cost and what plans do they have?

• Free trial: No – Have a free plan.
• Annual discount: Yes – Save 25%.
• Free plan: 2,000 free words per month and one seat.
• Pro plan: Unlimited words and five seats for $49/month or $36/month ($432 billed annually).
• Enterprise plan: On request.

What I Like/Dislike With CopyAI

Like:

• Very simple plan structure. You’re either on the free plan or a paid one and you don’t have to worry about words wither, once you’re in they’re unlimited.
• There are a lot of free AI writing tools available. However, they are ‘freemium’ meaning that you’ll have to put in your email to use them.
• A very good tool for a variety of writing needs, from blog posts and ads, to sales copy and email marketing. All in all, CopyAI is a very capable platform.

Dislike:

• No built in plagiarism checker or SEO tool (hopefully this will appear in the future).
• Although the free plan is great, the big drawback is that you can only write in English and you also don’t have access to new features.

4. Anyword

Best for creating targeted copy.

Anyword is an advanced AI-powered platform designed to create captivating and persuasive content for digital marketing campaigns.

This innovative tool is engineered to understand the nuances of language, context, and target audience, allowing it to generate highly engaging copy that drives conversions and boosts brand engagement.

By utilizing cutting-edge machine learning algorithms and NLP techniques, Anyword delivers high-quality, SEO-optimized content that meets the ever-evolving demands of today’s content-driven digital landscape.

This powerful solution not only saves time and resources but also ensures that your marketing efforts yield maximum results.

Key Features:

Data-driven copywriting tools: With Anyword, you can boost your ad, social media, landing page, email, and any other marketing performance to the max. You have over 200 copywriting tools at your disposal to create powerful and impactful content for all your campaigns.

Give your copy a boost: Transform your existing copy by letting Anyword rewrite it in real-time. This will help you boost the predictive performance score of your copy.

Conversion-focused copywriting: Anyword is specifically engineered to generate content that drives user engagement and conversions, making it ideal for marketing campaigns, sales pages, and email marketing.

AI writing tools: It offers a variety of writing tools for different content types, including blog posts, social media updates, ad copy, and more, streamlining the entire content creation process.

Real-time suggestions: As you type or edit content, Anyword provides real-time AI-driven suggestions to improve your copy, making it more engaging and effective.

Pricing:

How much does Anyword cost and what plans do they have?

• Free trial: Yes – Free 7-days trial or 5,000 credits, whichever ends first.
• Annual discount: Yes – Save up to 35%.
• Starter plan: Starts at $29/month for 20K monthly words or $24/month (billed annually). This plan goes all the way up to 300K words at $199/month.
• Data-Driven plan: Starts at $99/month for 30K monthly words or $54/month (billed annually). This plan also goes to 300K words but costs $399/month.

What I Like/Dislike With Anyword

Like:

• Anyword is a platform that is dedicated to copywriting and comes with all the tools you’d expect as well. The 100+ writing tools covers everything from blog post generator to text summarizer. And the copywriting tools include ads, landing pages, emails product descriptions and more.
• Has separate plans for businesses that gives you access to more business oriented features like brand guidelines, custom copy scoring AI, data-driven copy generation suite, and more.
• It comes with built in SEO tools so you can crate content that ranks with less effort. Plus, the SEO strength, keywords addition and instruction in the content editor makes it easy to understand how to write ranking content.

Dislike:

• One of the more expensive platforms if you’re on the Data-Driven plan and pass the 30K words per month limit.
• Feels like the platform is targeting bigger enterprises and agencies.
• Can be a bit tricky to master the platform and get the most out of it if long-form content is your game.

5. Rytr

Best for those on a shoestring budget.

Rytr is one of the most affordable AI-powered writing assistants. It’s designed to cater to the diverse content creation needs of digital marketers, copywriters, and content creators.

With its leading-edge natural language processing technology, Rytr enables you to generate high-quality, engaging, and SEO-optimized content in a matter of seconds.

This versatile tool offers support for multiple content types, including blog posts, social media updates, ad copies, and more.

By combining affordability, efficiency, accuracy, and creativity, Rytr not only streamlines the content creation process, but it also opens the door to AI writing no matter the budget.

Meaning that it can empower both professionals and individuals who’re looking to create compelling and impactful content that resonates with their target audience.

Key Features:

AI-powered content generation: Rytr leverages both AI and NLP advanced to create high-quality, unique, and engaging content in just a matter of seconds.

Multiple use cases: Rytr supports a wide range of use cases, including blog writing, emails, ads, copywriting, and more, making it suitable for various digital marketing needs.

Customization and personalization: With Rytr, you can customize and personalize your content by providing specific keywords, target audience, tone, and other relevant details to generate tailored content that resonates with your audience.

SEO optimization: You can use the power of AI to create SEO-optimized meta descriptions and titles, ensuring better visibility and higher ranking on search results for improved organic growth.

Multi-language support: Rytr supports content generation in 30+ languages, allowing you to cater to a global audience and expand your reach.

Pricing:

How much does Rytr cost and what plans do they have?

• Free trial: No – Have a free plan.
• Annual discount: Yes – Get two months for free.
• Free plan: 10K characters per month (1,538-2,000 words).
• Saver plan: 100K characters per month (15,385-20,000 words) at $9/month.
• Unlimited plan: Unlimited characters per month at $29/month.

What I Like/Dislike With Rytr

Like:

• The biggest thing Rytr has going for itself is that it’s ridiculously cheap to get started with. Unlimited words and all the features comes in at only $29/month.
• It’s a very beginner friendly platform, all you need is some basic knowledge of what a keyboard is and you can get stared with Rytr.
• One of the few platforms that can generate content in Hindi, Farsi, Hebrew, Thai, etc.

Dislike:

• There’s no built in Chat feature, something that the more expensive platforms have.
• The biggest drawback, to me at least, is that it can’t do long-form writing in one go like Writesonic or CopyAI. You have to generate each headline and paragraph manually, resulting in a bit more work.
• The pricing plans are in characters which can be a bit confusing and it also makes it harder to compare the platform to others.
• Honestly, as a person who does a lot of long-form writing, the Saver plan is barely enough to write that kind of content. Unlimited is almost required instantly in that case.

6. ClosersCopy

Best for SEO optimized copywriting.

ClosersCopy is a dedicated AI copywriting platform designed to streamline and enhance the content creation process for copywriters, content writers, and digital marketing professionals.

This tool, as many of the others, harnesses the power of AI, NLP and machine learning algorithms to generate SEO-optimized content that drives engagement and promotes conversions.

By leveraging ClosersCopy’s advanced features, you can create high-quality, targeted content and copy with ease. Saving you time and resources while ensuring that your audience receives the exceptional results they expect.

The platform’s intuitive interface and robust functionality make it an invaluable resource for anyone seeking to elevate their content creation and digital marketing strategies.

Key Features:

AI-powered copywriting: ClosersCopy utilizes AI to write almost anything you want. There are three different AI models to choose from, each with its own unique skill set. For example, BlogAI is trained to write articles, while Sales AI is trained to write sales copy.

Frameworks: ClosersCopy offers 50+ base frameworks (templates), from social media captions to blog posts, allowing you to quickly create content tailored to your specific needs. Plus there are over 600 shared frameworks you can access through the community.

SEO optimization: The platform provides some really useful SEO tools. First, the SEO audit function allows you to audit other ranking sites to see what you need to include in your work. Then the SEO planner helps you to write an outline at lightning speed.

Multilingual support: It supports over 120 languages, allowing you to expand your reach to all the corners of the world.

Pricing:

How much does ClosersCopy cost and what plans do they have?

Note that they charge per run, and one run is used every time you ask the AI to write something.

• Free trial: No – But they have a 14-day money back guarantee.
• Annual discount: Yes – Save 30%.
• Power plan: $49.99/month (or 419.90/year). That gives you two seats, 300 runs/month and 50 SEO audits/month.
• Superpower plan: $79.99/month (or 671.90/year). That gives you 3 seats, unlimited runs/month and unlimited SEO audits/month.
• Superpower squad plan: $99.99/month (or 839.90/year). That gives you 5 seats, unlimited runs/month and unlimited SEO audits/month.

What I Like/Dislike With CloserCopy

Like:

• Unlike many AI writing tools that rely on GPT-3, ClosersCopy uses its own proprietary AI writing algorithms, ensuring unique and high-quality content generation.
• It’s a very beginner-friendly platform and suitable for users of all experience levels.
• ClosersCopy offers a wide range of templates and features tailored for copywriters and bloggers, making it easy to generate engaging content for various marketing channels.
• The fact that the platform comes with both an SEO audit tool and an SEO planner shows that ClosersCopy was designed to create content that converts. Also these tools are not something you usually see in an AI copywriting software, which also makes this one more unique.

Dislike:

• Although ClosersCopy offers a variety of templates, you still may find that the customization options are not as extensive as some other AI writing tools on this list.
• While the platform is beginner-friendly, you still need to invest some time in learning how to maximize the software’s features and capabilities for your specific needs.
• The AI lacks an intent feature, which could limit your ability to control the tone of the content generated by the software

7. Smart Copy by Unbounce

Best for those in need of more than just a AI copywriting software.

Smart Copy is an AI-powered copywriting tool designed to revolutionize the way businesses create compelling and engaging content.

And although Unbounce is most famous for being an awesome CRM platform, they’re now a part of the AI world as well.

It utilizes the power of machine learning and NLP to generate high-quality, conversion-focused copy that resonates with the target audience.

By leveraging advanced algorithms and data-driven insights, Smart Copy allow digital marketers and content creators to optimize their messaging, streamline their workflow, and ultimately, maximize their online presence.

With its ability to deliver top-notch content in a matter of seconds, this intelligent solution is poised to become an essential asset for businesses seeking to elevate their digital marketing game and stay ahead of the curve in today’s competitive landscape.

Key Features:

AI-powered copywriting: With the writer, you can generate high-quality, targeted, and persuasive copy for various digital marketing materials. This includes templates for landing pages, ads, email copy, product descriptions, and more.

Desktop App and Chrome Extension: With Smart Copy, you can create and edit copy on your desktop (works for MacOS, Windows and Linux). Plus, you can take the AI with you thanks to the Chrome extension.

Built-in Grammarly: The writer is integrated with Grammarly, meaning that it automatically will provide relevant suggestions to improve the readability of your copy. This includes grammar, formatting, spelling, and more.

Real-time SEO insights: Copy Insights ensures that the content you create is not only engaging and persuasive but also optimized for search engines. This includes incorporating relevant keywords and optimizing meta descriptions and title tags.

Multi-language support: Smart Copy supports 30+ languages, allowing you to create and optimize content for a global audience.

Pricing:

How much does Smart Copy cost and what plans do they have?

They charge by credits and one credit is spent every time you ask the AI to write.

• Free trial: No – Have a free plan.
• Annual discount: Yes – Get two months for free.
• Free plan: 40 credits per month and a 3-day trial of the writer feature.
• Essential plan: 200 credits/month at $19/month or $15/month (billed annually).
• Unlimited plan: Unlimited credits/month at $49/month or $40/month (billed annually).

What I Like/Dislike With Smart Copy

Like:

• One of the more unique features that I really like is the desktop app. Not many have this and by having it, they stand out from the crowd.
• Smart Copy’s AI technology enables you to create content that is specifically targeted to your desired audience and aligned with their goals. This ensures that the generated content resonates with the target audience making it more likely to convert.
• The platform comes with over 45 templates, making it easier for you to create engaging content for various industries and purposes. This includes templates to generate ideas and create content for ads, emails, and landing pages and more.
• Unbounce isn’t just a AI copywriting tool, they offer solutions for other things as well, like email marketing, SaaS, ecommerce and more.

Dislike:

• Compared to other AI copywriting tools, Smart Copy tends to generate shorter pieces of text. This may limit its usefulness when creating long-form content or in-depth articles, requiring you to generate multiple text outputs and manually merge them together.
• 200 credits isn’t really that much if you intend to write a lot of long-form content. And since you can buy more credits, you’re kind of forced to the Unlimited plan
• The generated content sometimes lack the emotional depth, storytelling elements, or persuasive techniques compared to other platform, which could potentially impact the effectiveness of the copy.

What is AI copywriting and how does it work?

AI copywriting is the use of artificial intelligence and machine learning algorithms to generate written content, such as marketing copy, product descriptions, email campaigns and more.

These tools use natural language processing (NLP) to analyze data and produce output that mimics human writing.

AI copywriting software works by training machine learning algorithms on large datasets of existing text. For example, the popular language model GPT-3 contains 175 billion parameters, and the new GPT-4 has one trillion parameters.

Training an AI on this many parameters allows it to learn the patterns and structures of language. The AI can then use this knowledge of the human language to generate new and unique content.

Ultimately, this means that the AI can analyze your input, such as a topic or keyword, and generate text that is optimized for search engines and engages your target audience.

And sure, generating text based on a few words is amazing, but AI nowadays can write it in such a way that it’s indistinguishable from human writing as well.

Some AI copywriting tools also use deep learning techniques to improve their writing over time. Meaning that it learns from the way you write and refine its output accordingly.

Why should you use an AI copywriting software tool?

AI is revolutionizing the way we approach digital marketing, and copywriting is no exception.

Therefore, there are several reasons why you should consider using an AI copywriting software tool.

Saves you time and reduce the creation effort.

Writing effective copy is a time-consuming process, but with AI you generate high-quality content quickly and easily.

With AI-powered copywriting tools, you can create high-quality, engaging content that is both SEO and conversation optimized in a fraction of the time it would take a human copywriter.

As you can see, this is especially useful if you need to produce a lot of content in a short amount of time.

Boosting your overall SEO score.

To rank your sales funnels and landing pages organically, SEO optimization is necessary.

By using an AI copywriting tool, you can analyze search engine algorithms and user behavior to identify keywords and phrases to drive traffic.

And by including these words and phrases in your sales copy, you increase the chance of your pages appearing at the top of SERPs.

Moreover, personalized and conversational content built through these tools can help you build trust and rapport with your audience, leading to increased engagement and more conversions and sales.

Helps you stay consistent.

Using an AI copywriting software tool can also help you stay consistent in your writing style, tone and publishing rate.

Some software, like Jasper, can analyze your previous content and suggest ways to maintain a consistent voice across all your content.

Other allow you to set the tone of your writing, so if you want to write in a engaging way, just tell the AI that that’s the tone you want it to use.

This helps you to build trust with your audience while you also establish your brand’s identity and credibility.

Plus, by allowing you to work faster, even the bigger copywriting projects will be published on schedule.

Not only does this help you stay consistent in your publishing, but both your audience and the search engines will love your newfound consistency.

It helps you become a better writer overall.

Another advantage of using AI copywriting software is that it can help you improve your writing skills.

Yes, it’s true…

By analyzing the patterns and structures of language, the AI can identify areas where your writing could be improved and suggest changes.

It then points out where errors in sentence structure and spelling is wrong, and shows you how to correct the errors. Ensuring that whatever copy you create is error free and grammar correct.

Ultimately, this helps you become a better writer over time, and that’s even if you’re using the AI to generate your initial drafts.

From my own experience, I know that the grammar correction features have helped me improve my writing skills massively.

And I know it might sound counterintuitive, but by using AI I’ve actually become a better and more creative writer.

Features of a great AI copywriting software

When choosing an AI copywriting software tool, there are several features you should look for.

1. Advanced Natural Language Processing (NLP): Any great AI copywriting software will utilize advanced NLP algorithms to generate human-like, high-quality content that can easily engage the target audience.

2. Machine Learning capabilities: The software should be capable of learning from user inputs and evolve over time, improving the quality of its generated content. Not always necessary, but a nice thing to have.

3. Pre-built templates: The software should offer a variety of pre-built templates for different content types such as blog posts, social media updates, and email campaigns, making it easy for users to generate content quickly and efficiently.

4. Customization options: You should be able to customize the tone, style, and voice of the generated content to match your brand’s identity.

5. SEO optimization features: The software should offer features such as keyword research, content optimization, and readability analysis to help you create SEO-friendly content that ranks high in search engines.

6. Plagiarism detection: A great AI copywriting software should include a plagiarism detection feature to ensure the originality and uniqueness of the generated content.

7. Multi-language support: The software should support multiple languages, allowing you to create content in different languages suiting a global audience.

8. Integration with popular tools: The AI copywriting software you choose should seamlessly integrate with your favorite apps. Some useful integrations to look out for are WordPress, Zapier, CRM tools, SEO software, etc.

Copywriting vs content writing

Before we dive into the specifics of AI copywriting, it’s important to understand the difference between copywriting and content writing.

While these terms are often used interchangeably, they refer to slightly different things.

Copywriting is the art of writing persuasive sales and marketing text. And the text written by a copywriter is called copy, just to clarify.

This type of writing is designed to persuade the reader to take a specific action, such as making a purchase or signing up for a newsletter.

Therefore, copywriting is often used in advertisements, on sales pages, and in email marketing campaigns.

Content writing, on the other hand, is the creation of informative, educational, or entertaining content that is designed to engage and inform the reader.

This type of writing is typically seen in blog posts, articles, and social media posts.

And unlike copywriting, the tone is usually more conversational and informative, and the goal is to educate or entertain the reader.

The best part is that all of the AI-powered software on this can help you with both copywriting and content creation.

AI copywriting vs human copywriting

The debate over whether AI copywriting can replace human copywriting is a contentious one.

Some argue that AI copywriting is more efficient and cost-effective than human copywriting.

While others believe that human writers are better at capturing the nuances of language and producing truly creative copy.

One advantage of AI copywriting is that it can produce content at a scale that would be impossible for a human writer. This is particularly useful if you need to generate a large amount of copy quickly, such as for a marketing campaign.

AI also makes it easier to maintain consistency in your writing, ensuring that your brand messaging is always on point.

However, AI-generated copy can sometimes lack creativity and the “feel” that comes with human-written sales copy.

But how does it look for us humans?

As human writers, we’re (currently) still better at capturing all the nuances of language and producing truly creative copy. We can provide unique and personalized touches that aren’t easy for an AI to replicate.

We can also provide more creative and personalized copy that resonates with the reader on a deeper level. Simply because we can use our life experience as a base for our copy, making it highly relatable.

But we as humans aren’t perfect…

The main issue with human-written copy is that it’s more costly and time-consuming to produce compared to AI-generated copy.

In this guide from WebFX you can see just how expensive it can be to hire a copywriter.

Sure AI copywriting tools can produce high-quality content at lightning speeds. But it’s not yet capable of the same level of creativity and emotional resonance that human copywriters can achieve.

Use cases for AI copywriting software

AI copywriting software has multiple use cases, including:

E-commerce product descriptions: AI-powered copywriting software can generate product descriptions that are unique, creative, and optimized for search engines, helping e-commerce businesses to increase their online visibility and attract more customers.

Email marketing: AI-generated email marketing campaigns can be personalized and tailored to the target audience, thereby increasing open and click-through rates. For instance, AI copywriting software can analyze user behavior and preferences to send personalized product recommendations.

Social media posts: AI copywriting software can produce engaging and creative social media posts that stand out from the crowd. For example, it can generate catchy headlines, intros, and captions that grab users’ attention and encourage them to engage with the content.

PPC ads: AI-powered copywriting software can create persuasive PPC ads that are optimized for conversions. It can analyze ad performance data, A/B test different versions and generate ad copy that resonates with the target audience.

Blog posts: AI copywriting software tools can generate high-quality blog posts that are informative, engaging, and SEO-optimized. It can analyze search trends, identify keywords, and produce content that ranks high in the SERPs.

Limitations of AI copywriting software

While AI copywriting software tools have many benefits, they also have some limitations.

Limited creativity: AI copywriting software generates text based on pre-existing data, so it lacks the human touch and creative flair that a professional copywriter can bring to the table. This may result in repetitive or uninspiring content.

Difficulty in understanding context: AI software may struggle to understand the nuances and context of certain topics, leading to irrelevant or inaccurate copy. Human copywriters, on the other hand, can leverage their understanding of a subject to create more engaging and effective copy.

Ethical concerns: The use of AI copywriting software can raise ethical concerns regarding the originality of the content produced. As AI-generated content is based on pre-existing data, there may be issues related to plagiarism, bias and intellectual property rights.

Difficulty with humor and emotion: AI-generated text often lacks the ability to convey humor or emotion effectively, which is crucial for creating a connection with the audience. Skilled human copywriters can add these elements seamlessly to make the content more relatable.

Limited industry knowledge: AI copywriting software may lack the in-depth knowledge that a human copywriter may possess about a specific industry or niche, which can result in superficial or incorrect copy.

The future of AI copywriting software

Despite its limitations, AI copywriting software is set to become an increasingly important tool for businesses and marketers in the coming years.

As technology improves and becomes more sophisticated, we can expect to see AI copywriting tools that are even more accurate, efficient, and creative than they are today.

In the future, we may even see AI copywriting tools that are capable of generating content that is indistinguishable from human writing (we’re almost there today).

This would be a game-changer for businesses and marketers, allowing them to generate high-quality content at scale without sacrificing quality or creativity.

Overall, I think the future of AI-powered tools looks bright, and whether we like it or not, I believe AI is here to stay.

Since it’s here to stay, we might as well make the most out of it, making our business ventures a bit easier.

Conclusion

There you have it, the 7 best AI copywriting software tools that’ll make you look like a professional copywriter.

AI-powered copywriting tools can most certainly help businesses and marketers generate copy at a whole new level.

This is especially true for smaller businesses with tight budgets.

And while there are limitations to the technology, it is clear that AI copywriting is set to become an increasingly important part of the content creation process in the years to come.

Whether you’re a small business owner looking to generate persuasive sales copy or a content marketer looking to attract and engage visitors, an AI copywriting software tool is definitely worth considering.

So, if you’re interested in trying out an AI copywriting software tool for yourself, be sure to check out the top 7 ones I’ve listed in this article.

Now I’d like to hear from you:

Which tool are you going to try first?

Or maybe I forgot to mention your favorite.

Either way, let me know by leaving a comment below.