In this post I’ll show you 5 awesome WordPress landing page plugins that work insanely well.
I probably don’t have to tell you that almost 50% of websites on the internet use WordPress. So chances are that if you’re building a site of your own, you’ll be using WordPress.
However, only using “posts” and “pages” can be a limiting factor, even if you’re combining them with your favorite responsive theme. They’re simply not built for conversions…
If you want to build and publish high-converting, beautiful pages that are built with the sole purpose of converting your visitors into leads, you need a good WordPress landing page plugin.
If this sounds like something you’d want to do, then you’ll love this guide.
Let’s dive right in…
What Is a Landing Page Software?
There are over 100 marketing tools on the market, and one of those is landing page builder software.
And if you zoom in even more you have a small portion called WordPress landing page plugins.
Thanks to these software, tools and plugins, entrepreneurs and marketers can easily create beautiful landing pages without ever having to learn coding. Meaning that you can spend more time focusing on converting visitors into leads. Rather than spending hours and hours learning how to do advanced coding (unless you want to learn that).
If you already have a WordPress site, your best bet is to look into a landing page software that comes with a WordPress plugin. This will make your page building experience much more pleasant.
Depending on what kind of software you decide to use, the way you build and launch your pages will vary…
Some plugins let you build, design, and launch pages directly in WordPress, others require you to build your landing page in their software and use the plugin to easily add it to your site.
One thing is for sure though, every plugin on this list is very user friendly and won’t require you to fiddle with your web hosting setting to activate and display your landing pages.
What are the best WordPress landing page plugins?
Since you’re already using WordPress and plugins, why overcomplicate the landing page building process…
All you need to do is to:
- Choose the best landing page plugin for your needs, download, and activate it.
- Go through the setup process in your WordPress admin panel.
- Create and launch your page.
Could it be any simpler?
Here are my top picks for the best WordPress landing page plugins this year.
1. Elementor
The no.1 website platform for WordPress
Elementor is probably one of the most used WordPress page builder out there, it has actually been ranked as the no.1 website platform for WordPress. And with over 10 million active installs they’re powering more than 7% of the internet.
So chances are that if you’ve been using WordPress for a while, you’ve come into contact with Elementor once or even twice.
How do I know? Because I’m using it right now myself.
With Elementor you get more than just a landing page builder plugin, you get an all-in-one platform to build and grow your business online. This means that you get access to 140 or so features to help you create everything from simple opt-in forms to entire websites.
Their mission is to provide you with all the tools you need to build your website, your business, and your future. Since this platform is rooted in the open source world of WordPress, and is community-driven by design, Elementor is more than just a visual page editor…
It’s a platform for growth, success and long term sustainability.
Key features:
- Live drag and drop editor: Their industry-leading drag and drop live editor lets you create landing pages in a complete visual canvas, without writing a single line of code.
- Workflow tools: Build unlimited landing pages and easily manage them all in one single platform. No more “need to add another plugin” to get the job done.
- Built to scale: Save the page blocks and components you’ve created. Then use them to speed up your landing page creation process in your next project.
- Turn clicks into customers: Add custom forms to your landing pages with ease. Collect leads, grow your email lists, register participants for events, and more. Do what you need to grow your business.
- Integrate your marketing and CRM tools: Seamlessly integrate marketing and CRM tools, like ActiveCampaign, HubSpot, or GetResponse, and engage with your customers on all fronts.
- Optimization and analytics: Connect with your favorite analytics and optimization tools, such as Google Analytics, Optimizely, and many more. When you know your visitors’ behavior, you can use the data you collect to optimize for increased conversions and ROI.
- Dynamic layout: Power your landing pages and boost conversions with personalized experiences. Use dynamic layouts to target visitors with relevant, fully personalized content.
- SEO and speed: Optimize your pages with SEO to make search engines love you and provide a good user experience with fast loading pages. By using the pro version with their lightweight ‘Hello Elementor’ theme you can boost site speed even more).
Best feature: The price
I’m not going to lie, Elementor has tons of great features, so choosing one that is the absolute best is very difficult. The ‘Theme Builder’ alone will revolutionize how you build and manage entire sites in WordPress.
This is why I think the price of Elementor is its best feature. Why?
Because you get a lot of back for your buck.
You can easily use the free plugin to get started building landing pages in WordPress, but if you want the most out of Elementor, I feel like you need to go…pro.
And unlocking the pro features won’t set you back much since Elementor starts at $59/year…a year, that’s insane! That’s only $4.91/month and gives you access to all the features. It’s pretty much exactly the same cost as ONE Starbucks coffee here in Sweden.
For the price of one coffee a month you get access to 300+ templates, popup creation, 100+ widgets, integrations, custom coding, and much more.
Think about it…
Most other landing page software starts at $10-$20/month, and that is just for a landing page builder most of the time.
Pricing:
Website builder + hosting:
- Elementor could website: $99/year
Only website builder:
- Promotion: 30-day money back guarantee and free WordPress plugin.
- Annual discount: No
- Essential plan: 1 pro website activation for $59/year
- Expert plan: 25 pro website activations for $199/year
- Agency plan: 1000 pro website activations for $399/year
What I like and dislike with Elementor
Like:
- You can get started building landing pages with the free WordPress plugin, even though it’s quite restrictive. (If you want to get more out of the free plugin, make sure to also install Essential Addons, that’ll give you more customization options…for free).
- You can choose to use it as a WordPress tool or you can get it as a complete, cloud-based solution that includes both the website builder and hosting.
- Wide range of use, it’s not just a landing page builder.
- Good documentation for the features (trust me, you’ll need to visit the help section once or twice if you use this software).
- Lots of templates for all kinds of niches and needs, and everything is 100% customizable.
- The price to feature ratio is very high. All pro features, priority support and almost all website kits are unlocked as soon as you get the entry ‘Essential’ plan.
Dislike:
- The editor and its menus take a bit of time to learn, especially if you’ve been working with some other page builder before.
- A lot of features means that the learning curve can get steep (but there’s a good help section to ease the pain).
- No built in marketing feature, which means that you’ll need to integrate an email marketing tool to store your leads. Even though ‘Form Submissions’ will get you started.
Get started with Elementor
2. Leadpages
A landing page builder for small to medium sized businesses
Leadpages is a perfect alternative if you have a small business and want to get online and start growing.
Why?
Firstly, they’ve been in the landing page creation and lead generation game for a long time. So long in fact that they are industry leaders at it, which means that they have lots of experience.
Secondly, their team built Leadpages using the same tools they’re offering to you.
With so many years in the game and since they’re using their own software. They’ve had plenty of time to develop systems that make it easy for you to create pages that are optimized for conversions. For you, this means that you can approach lead generation with great confidence. Knowing that you have all the resources you need to start converting your traffic into leads and ultimately customers.
With Leadpages you get access to tools that allow you to easily build websites, landing pages, alert bars, pop-ups, and much more. Essentially giving you everything you need to get online and connect with your audience.
Their ultimate end goal is to help you, the entrepreneur, to eliminate the high cost of web developers by giving you the “keys to the Lamborghini” so to speak.
Leadpages is best suited for small to medium sized businesses who want to expand their customers base, grow their email lists, and evolve their online presence by using websites and landing pages.
Key features:
- Built-in conversion guidance: Get access to exclusive technology that predicts your page’s performance before you even publish it. But that’s not all, it’ll also tell you what to tweak, so you can spend less time guessing and more time growing.
- Unlimited page publishing: Create dedicated landing pages for each and every traffic source or campaign without fear of reaching publishing limits or “bandwidth exceeded” error messages.
- Unparalleled page load speed: Leadpages pages load 2.4 seconds faster and have a performance score 30% higher than other leading page builders on the market. This helps you win more conversions, customers, sales, and a higher PPC ad quality score.
- Unlimited lead collection and traffic: Unlike most other landing page software, Leadpages never charge you more for your success. So no more limits on web visitors or lead collection.
- Lead magnet hosting and delivery: Instantly send subscribers your digital products with the built-in lead magnet delivery system.
Best feature: Unlimited landing pages
The sky’s the limit, literally…
No matter what plan you choose, you can build and publish as many landing pages as you want. Meaning that there is room to try every idea you can think of.
Although Leadpages is on the the plugins on this list that doesn’t allow you to build your landing page directly inside WordPress.
Put publishing your pages isn’t any more difficult because of that…
Use their purpose built landing page builder to build your pages, then install and active their plugin to sync your page library.
From there you can then publish your pages and popups where ever you’d like on your site without having to fiddle with DNS records or CNAME:s.
Also, your plan will include free hosting for at least one site on a Leadpages domain. And if you get on an annual plan, no matter what level, you get one year of free custom domain registration.
Pricing:
- Promotion: Free 14-day trial
- Annual discount: Yes – Save up to $300/year
- Standard plan: $49/month or $37/month (billed annually)
- Pro plan: $99/month or $74/month (billed annually)
- Leadpages Advanced plan: On request
What I like and dislike with Leadpages
Like:
- Unlimited traffic, leads and pages no matter what plan you choose.
- Free hosting of your pages on a Leadpages domain.
- Has a WordPress plugin for easy publishing.
- Over 40 integrations as standard, including WordPress, Google Analytics and more.
- Fully customizable and mobile responsive templates.
- GDPR compliant.
- SEO capabilities.
Dislike:
- Custom domains are only available on annual plans (although a downside, it’s understandable why they do it like this).
- Not the best platform for e-Commerce or catalog brands with dozens of products.
- Can’t process sales and payments on the ‘Standard’ plan.
- Unlimited A/B split testing is only available on the ‘Pro’ plan.
- Advanced integration is only unlocked in the Advanced plan – and pricing for that is on request, so it’s expected to be somewhat expensive.
Get started with Leadpages
3. OptimizePress
A complete tool suite for building landing pages and funnels in WordPress
OptimizePress is a landing page and funnel builder designed for business owners, marketers, creators, bloggers, influences, well, it’s almost for anyone who wants to grow their business online by using marketing funnels and landing pages.
By adding this powerful plugin to your WordPress site, you can start creating all kinds of pages like, landing pages, opt-in pages, webinar registration pages, thank you pages, sales pages, and the list goes on.
Basically it allows you to create any kind of page you want to use to grow your lists or sell your products and services.
As you might already understand, OptimizePress is a WordPress plugin that you install on your already existing WordPress site, then you use it to build landing and marketing pages without it ever affecting your existing theme and site.
You can also use their editor to make other parts of your site look and feel more fancy, like customizing your blog post page for example.
Thanks to their platform being code-free, you don’t ever have to learn how to write code to create the things you want. Things are just a few clicks away once your WordPress site is set up and the OptimizePress plugin is installed.
Key features:
- Drag and drop interface: No matter if you want to build a landing page, sales funnel, opt-in form or membership site, it’s all done with a drag and drop editor. Making it very easy to get started building pages.
- Mobile responsiveness: Having pages that look great on mobile devices is key to good conversion rates these days, and thanks to easy inline editing and mobile optimized templates you know that everything you create is optimized for all device types.
- Fast loading speed: Since they’ve built their software using the latest code standards, it won’t slow down your site and the pages you build using the software will have super fast loading speeds.
- Theme compatible plugin: OptimizePress LightningBuilder works with all well coded WordPress themes, so you don’t have to redesign your entire site if you want to start using it. The only thing you need to ensure for a smooth operation is that your site is using PHP7 or above, which most do these days.
- GDPR ready: As a serious business, you need to ensure your visitors that you’re GDPR compliant. Now you can easily collect consent and store this in your email marketing service.
- Big template library: Over 400 templates available at a click of a button, and since they’re all fully customizable, there is almost no niche left out in the cold.
Best feature: Its completeness
OptimizePress has a lot of features that are amazing on their own…
But the thing that I really like is the fact that this software is so complete:
- Build landing pages – No problem.
- Create sales and offer pages – No problem.
- Want to do checkout pages and forms – No problem.
- Upsells, downsells and order bumps – No problem.
- Build entire funnels – No problem.
- Deliver your content and build membership sites – No problem.
As you can see, this is not just a landing page builder plugin for WordPress, it’s a complete business suite for anyone with a WordPress powered site.
This completeness makes it easy for you to take your business in any direction you want. By not limiting yourself to one or two things, you can experiment freely and try different ideas as they come without having to invest in another software.
Pricing:
- Promotion: 30-day money back guarantee
- Annual discount: No
- Essential plan: 1 personal website for $99/year
- Suite plan: 20 personal websites for $199/year
- Agency Standard plan: 20 clients sites (build pages and funnels for clients) $399/year
What I like and dislike with OptimizePress
Like:
- It’s a complete business suite plugin for WordPress, which makes it one very powerful tool that you can grow your business with.
- No matter what plan you choose, you can always build unlimited pages. It also doesn’t hold you back on traffic and leads either since both of those are unlimited too.
- You can build a wide variety of pages from the start, like: opt-in pages, lead magnet pages, exit forms, popups, sales letter pages, affiliate review pages, and many more. Giving you lots of ways to generate leads and also promote and sell your offers.
Dislike:
- I feel like the ‘Essential’ plan is a bit limited in the things you can do. I would have liked to see a plan that supported sales funnels, checkouts and memberships for maybe one or two personal pages as well. This would make it suit small business and solopreneurs better.
- If you want to unlock the full power of OptimizePress, you need a ‘Suite’ plan. But this plan feels like it’s more suited to medium to large sized businesses since it covers 20 personal sites.
- There is no free plugin available, unlike with Elementor, where you can use a portion of the software for free.
Get started with OptimizePress
4. SeedProd
A beginner friendly WordPress landing page builder
SeedProd suits many different business types, from bloggers to designers, and almost everything in-between. If you are looking for a way to create custom WordPress themes and landing pages, this could be for you.
Unlike some plugins that can be hard to use, SeedProd is one of the most beginner friendly theme and landing page builder for WordPress. It helps you create beautiful, responsive websites and landing pages for your needs in the matter of minutes.
The core idea behind this software came when the developers found that most WordPress landing page plugins were buggy, unresponsive and not at all user friendly. So they took matters into their own hands and started working on the opposite, a landing page builder for WordPress that was easy to use and fast.
The goal was to make it easy for everyone to create landing pages no matter the skill level.
And I can almost guarantee that you’ve come into contact with this team before since they are the creators of WPBeginner, OptinMonster, MonstersInsight, WPForms, RafflePress and finally, TrustPulse.
So this team of developers has some major experience working with WordPress.
Key features:
- Access control: The access controls let you give users a bypass URL, limit access by role or even IP-address so only the people you want can see your real site while under construction. A truly unique feature among the landing page builder plugins.
- WordPress theme builder: Create headers, footers, pages, posts, archives, sidebars, and WooCommerce pages with the no-code Theme Builder. Then manage all the pieces from one convenient place.
- SEO optimized: With fast loading speeds, optimized header tags, and good on-page SEO strategies, you can ensure that both search engines and visitors love your pages.
- Fast loading: SeedProd allows you to build super fast pages, and to quote their own statement: “Our page builder is the fastest and most responsive builder for WordPress”.
- Spam protection: Protect your landing pages from spam, bots, and fraudulent submissions with ReCaptcha. This will get you the best chance of generating leads and building lists that are of the highest of quality, and you’ll know that all people on your lists are actual people.
- Coming soon and maintenance mode: Display a coming soon page that still allows search engines to index your site while under construction. Another nice feature is the maintenance mode which returns an http status code 503 while you’re doing short-term maintenance on an existing site. This will let search engines know your site is undergoing maintenance and should return in one day when maintenance mode is finished.
Best feature: Maintenance mode and access control
I know it might sound trivial, and even though I know there are many good features to choose from, this one stood out to me…
Why?
Because not too many offer this kind of feature and since most might think that this is an unnecessary feature to even have. But I like to disagree with that…
There will come a point in any website’s life where major changes need to be done, and having a feature that can tell search engines that “it’s just maintenance, no need to freak out” is very useful. So you don’t get any accidental penalties for having a site that is displaying a 404 on all pages.
And if you have a bit of traffic coming to your website, it can be really good to inform your visitors that the site is down for improvements, this way they know what’s going on and won’t lose trust.
You can even add an email opt-in on the maintenance page so people can get notified what the page is back up and running.
And if you’re a small team, access control can be used to limit who sees what. Maybe you only want feedback from your development crew, give them a special URL to bypass the maintenance screen. Or why not decide access based on IP-address, which can come in handy if your team is scattered across the world.
Pricing:
- Promotion: 14-day money back guarantee and free WordPress plugin.
- Annual discount: No
- Basic plan: 1 website for $39.50/year
- Plus plan: 3 websites for $99.50/year
- Pro plan: 5 websites for $199.50/year
- Elite plan: Unlimited websites for $239.60/year
What I like and dislike with SeedProd
Like:
- They have a free WordPress plugin so you can start building without opening your wallet right away.
- Wide range of pricing alternatives so it can fit almost any business no matter the size or needs.
- You can integrate with most big email marketing services like ActiveCampaign, GetResponse, ConvertKit and more for the start.
- With the use of domain mapping you can create landing pages and point them to any domain name instead of your main website domain without having to install any extra WordPress plugins.
- It has a very easy to learn editor and thanks to a lot of high-quality templates, you don’t have to be a designer genius to build something great.
Dislike:
- Page templates are based on what tier you’re on. The lowest tier also has the least amount of templates.
- No email integration on the ‘Basic’ plan, which means that if that’s something you’d like to do, you need to look into the more expensive tiers.
- I feel like to get the most out of SeedProd you’d have to choose at least the ‘Plus’ plan or maybe even the ‘pro’ plan since that also includes the theme builder. And the theme builder does make it easier to manage your entire website design as well as your dynamic content (if that’s something you’d like to use).
Get started with SeedProd
5. Landing Page Builder
A very affordable and powerful landing page builder plugin for WordPress
Landing Page Builder by PluginOps is a simple, visual landing page plugin for WordPress. Since it’s based purely on HTML/CSS it’s compatible with all WordPress themes, making it easy for you to get started with landing pages.
With Landing Page Builder you can build standalone pages in an easy to use editor, meaning that you can ditch the bulky page builder that comes with your theme. Not only does this give you complete control over your pages, but you can also use this plugin to build unique and responsive landing pages without any coding.
Most WordPress landing page plugins can have a fairly steep startup curve, but that’s not the case for this one. Install the free plugin, activate it, and start building right away, any questions can be answered by the short tutorials on their homepage.
And once you’ve gotten used to the builder and want to upgrade to unlock all the features, a one time payment is all it takes, which isn’t the case for most landing page plugins in WordPress.
Key features:
- Complete customization: With a big library of elements, over 25 widgets, you can easily build landing pages without any technical know-how. And if that doesn’t cut the mustard for you, you can always use custom CSS to achieve the perfect design.
- Sync conversion data: Easily sync your landing page data with your favorite email marketing service. The connection is done in a few clicks and the data is automatically synced.
- A/B testing and analytics: Create multiple variants of your landing page and perform experiments to hone in on the best message for your target audience. The integrated landing page analytics give you real time data of what’s going on inside your pages and how they’re performing.
- Mobile responsive: Every template and block is designed to work just as well on mobile devices as they do on desktop. Plus, you always have control to do final adjustments to make your pages look exactly how you imagined it.
- Templates: Not only can you use this plugin and its templates to create landing pages, but you can also use it to create popups, slide in popups, full page opt-ins, and bar opt-ins, giving you a wide range of ways to capture new leads.
Best feature: A/B testing
The fact that you can do A/B testing in a tool in this price range is one of the things that makes Landing Page Builder stand out from the crowd.
Most of the time you have to get into the top tiers of most software to get access to this kind of feature, but not this time, you get it as soon as you get on any premium plan.
The benefit of A/B testing, or split-testing, is that it makes it easier for you to perform experiments to see what converts better. Because sometimes, what we as creators think will convert well, is the thing that converts the worst.
Testing colors, CTA:s, copy and such can be a pain without a feature that helps you keep track of the data. Relying on Google Analytics data for such a test can be difficult, especially if the testing time is short.
Like I said, most landing page plugins in WordPress require you to either go with expensive plans or don’t support this at all. This means that you have to integrate another tool just for testing.
Some like to do it that way, but I like it if the feature is built in from the start. It’s even better if this is available in the lower tiers. Optimizing your landing pages should not be a question of how big your business is, businesses of all sizes need high converting pages.
Pricing:
Promotion: 14-day money back guarantee and free WordPress plugin.
Annual discount: No
Advanced plan: 1 website for $49 (one time payment)
Business plan: 10 websites for $72 (one time payment)
Agency plan: Unlimited websites for $149 (one time payment)
What I like and dislike with Landing Page Builder
Like:
- I love the fact that this software plugin is a “one time payment” payment deal, it really sets it apart from all the others that either have monthly or yearly plans.
- Very good customer support.
- A/B testing and analytics included in all the premium plans.
- The templates are very nice looking and the responsiveness of them is very good.
- The free plugin allows you to get started building pages and get to know the software. So there is very little front-end investment needed if you want to test around.
Dislike:
- Don’t have as many features as the bigger brand plugins like Elementor and OptimizePress. Is that a problem, well if you want tons of features, then it might be.
- Integrations with email software, A/B testing is only unlocked once you go premium. In all honesty, if you want to experience the full power of this plugin, you kind of need premium.
Get started with Landing Page Builder
Why Should You Use a Landing Page Plugin?
I suspect that you’re already using WordPress to power your site today.
I also suspect that you’ve been trying to build landing pages using regular “pages” with varying amounts of success.
Let me tell you this, if you’re serious about collecting leads, building email lists, or are running marketing campaigns, you need a landing page plugin to give yourself the best possible chance of success.
Why?
- Landing page plugin software will make it easy for you to integrate with your favorite email autoresponder. This gives you the benefit of being able to segment new leads so they end up in the right email list and get the correct emails sent to them. You can also set up advanced email automations depending on how a lead interacts with your landing pages.
- It makes it much easier for you to capture leads, create forms, drive leads to sales pages, or pretty much anything else you want to do on your site.
- Lots of value per invested dollar. With the proper page set up, it becomes easier to nudge visitors to take your desired action. Leading to higher conversion rates which will make up the investment cost of the plugin.
- All of the best WordPress landing page plugins come with great, battle-tested templates, so you can launch super professional looking pages in no time. Since they also are fully customizable, it’s easy to match the look and feel of your existing site, keeping everything congruent.
- You’ll get access to much more advanced analytics data of how your pages are performing.
Conclusion
So those are my favorite WordPress landing page software plugins.
Now I’d like to hear from you:
Which tool are you going to try first?
Let me know by leaving a comment below.