In this post I take a deep dive into how to create a blog with ClickFunnels.

I’ve been thinking about it for quiet some time now and I haven’t found any good sources on how to pull it off. You know, using a funnel builder to create a blog.

And to be honest I haven’t heard about anyone doing this on a larger scale.

So, I decided to take matters into my own hands and build one myself. To see if it was even remotely possible to crate a blog with a software like ClickFunnels.

I’ll cover things like:

• What ClickFunnels is
• Major differences
• Advantages and disadvantages
• Best funnels for a blog
• Blog templates
• And much more…

One thing I can tell you right now is that the results were quiet intersting.

Now, just to clarify some things. I’m not talking about how to add ClickFunnels to your existing blog or how you can use a blog to promote the ClickFunnels software.

I’m talking about actually crating a blog using the ClickFunnels platform.

So if you want to learn how to create a blog with ClickFunnels, then you’ll love this guide.

Can You Blog On ClickFunnels?

The answer to this is like a double edge sword.

Yes, it is possible to create a blog on ClickFunnels…

But is it optimal, probably not…

There are other more “efficient” ways of crating a blog.

However, if you already have a ClickFunnels account and don’t want to buy yet another software just for blogging, it is possible to pull off.

The main thing to keep in mind is that you need to be a bit creative with the software.

If you can do that, you’ll quickly see that it is possible to build a decent blog on it (as you’ll see later).

What is ClickFunnels?

To better understand how you can create a blog with ClickFunnels, you first need to understand what it is and its main purpose.

The goal with a sales funnels is to generate leads and maximize the revenue from each potential customer.

It’s like having your best sales person guide each visitor from point A to point B with as few distractions as possible.

Meanwhile, a blog is a long term marketing strategy with focus on consistency and SEO.

With a blog, the ultimate goal is to add value and to build trust with your audience. With enough value and trust you can then start converting those visitors into leads and ultimately into customers.

Now, the easiest way to describe ClickFunnels is to say – It’s an A-Z sales funnel building platform.

Depending on the size of your business you have two plans to choose from.

• The ‘Standard’ plan at $97/month
• The ‘Platinum’ plan at $297/month

What ClickFunnels plan you choose to go with will most likely be determined by how many funnels and pages you need.

If you intend to use it for funnel building only, the ‘Standard’ plan is a good starting point. There you get to build up to 20 funnels and 100 pages.

However, I have a feeling you want to do blogging right?

Then I’d suggest you to go with the ‘Platinum’ plan. This gives you the ability to create unlimited funnels and pages. Hence why I recommend you to go with this plan if you are thinking about stating a blog on it.

Crating an entire blog on the ‘Standard’ plan would be possible, but if you are planning to do this long term and want room to grow…

Then you’ll need the ‘Platinum’ plan to get “all of the pages”.

The major differences lies within the software’s you use.

Take WordPress for example, it’s one of the most popular places for people to go to when they want to start a blog.

It has all the tools to make it easy for you to create and publish content, and to make it easy for search engines to find it.

If you aren’t familiar with WordPress, it relies heavily on the use of plugins and themes to get your site up and running.

A funnel builder like ClickFunnels doesn’t rely on those kind of things. There you have page templates and integrations instead.

The lack of plugins means that it will be “harder” to crate a blog on it. I mean, we are asking a funnel builder to do somethings it wasn’t supposed to do.

But that doesn’t mean it can’t be done…

The only thing you need to keep in mind is that you can’t rely on plugins to fill in the blanks when it comes to SEO, legal pages, RSS feeds and such.

What this means is that you need to manage more things yourself. Keeping track of how you structure things like menus and navigations.

And with that said, I don’t suggest new bloggers to start a blog on a funnel platform. It’s just to many things to keep track of on your own and there are easier ways to do it.

Turn A Funnel Builder Into A Blog Platform

The first thing we need to know before we start to create a blog inside ClickFunnels is this…

Can ClickFunnels even support a blog style website?

And maybe even more important…

What does it take to turn ClickFunnels into a blogging platform?

I would like to answer this with a question…

Are there any similarities between a blog post and a sales funnel?

The good news is that there is, maybe even more than you’d expect.

If you take a look at a blog post, what do you typically see?

• A page with a bunch of text
• Well placed images
• Some buttons and links

If you ask me, this sounds a lot like a sales funnel page at its core. Which means that we would be able to recreate it using ClickFunnels.

In fact, turning a blog post into a sales funnel is not that hard and I’m going to share a secret with you now…

People have been using “blog post” style funnels in PPC marketing for years. In that space they are more commonly know as a “listicle”.

Well that was easy, are we done now or what?

Hold your horses, not so fast…

Even though people have been using blog posts in PPC for years, that doesn’t mean it’s the same thing as building entire blog.

Believe it or not, you need more than one post if you want to make is as a blogger.

You see, PPC marketers rely 100% on paid traffic sources, hence the name “Pay Per Click”. This is something that you, my blogging friend, can’t do…as much.

As a blogger you need to build a website and fill it with quality content over time. Ranking your site and building domain strength.

Not only that, you’ll also need a website that is optimized for SEO (and mobile devices nowadays) and have a good site structure that crawlers like and want to index.

Which leads me to my next point.

On page site structure

WordPress has something that ClickFunnels doesn’t…RSS feeds.

The whole point of having an RSS feed is so you can have one post page inside WordPress and then it will automatically add all your content to that page.

The RSS feed does this on the post page itself and also on category pages, tag pages, etc.

In a way WordPress structure itself, which is really handy.

This is something that ClickFunnels doesn’t do. you’ll have to manage all of that yourself.

Now you are 100% in charge of making sure that new posts gets added to the post page (more on that later).

Having a good site structure will, according to both Backlinko and Neil Patel, make you rank higher in search engines.

The bear minimum you need to have is a post page for your blog. Category and tag pages are not necessary to have, since these shouldn’t be indexed by search engines anyway.

Now is also the time to think about how to many categories you want and more importantly, how you are going to access them from the menu on your page.

Since ClickFunnels doesn’t support any kind of automated menus or any menu management for that matter, you’ll need to figure this out some other way.

A little tip, dropdown menus should be kept to a minimum, since crawlers don’t like them.

And you want the crawlers to like you.

Should you create your blog with ClickFunnels?

This is a tough question to answer, because it all depends on what you want out of your blog and business.

If you are looking for a simple blog solution then I would suggest you to go with something like WordPress.

It is one of the most used blog platforms in the world for a reason and if you are new to blogging, this is the direction you should be looking.

However, if you are looking for a all-in-one solution for you business with the room to branch out into different areas, then ClickFunnels can be worth having a look at.

With a platform like ClickFunnels you get the ability to build sales funnels, membership areas, sell your own products, email automation and options to host your own affiliate programs.

And as you’ll soon see, you also get the ability to build a simple blog as well.

All I can say here is that it all boils down to three things:

• What you need
• How big of a budget you have
• Future goals

What about SEO and ClickFunnels?

Since ClickFunnels isn’t build with blogging in mind, it lack some of the important tools you need for SEO (Search Engine Optimization).

A tool or plugin commonly used in the blog space is Yoast, this is a free SEO tool that help you keep track of your posts SEO score.

In essence, Yoast is helping you to write better SEO content by showing you how much your text is focusing on your selected keyphrase.

Another thing it helps you with is readability. This ensures that your writing is easy to read and understand. I personally love this since my native language isn’t English and I sometimes struggle with repeating the same words over and over.

With all that said, this doesn’t mean that you can’t produce high quality content without a tool like Yoast. Far from it, many creators are producing killer content all on their own.

Now, before you get a panic attack about how hard SEO can be…

Let me just say that ClickFunnels does have a build in section on each funnel step for SEO purposes.

It’s not as sophisticated as a plugin like Yoast but it gets some of the job done. This is because it only allows you to add meta description and SEO title.

Word count, internal/outbound link count and keyphrase density is something you’ll have to keep track of yourself.

What about a sitemap?

Now it get’s real tricky…

ClickFunnels doesn’t support any way for you to create a sitemap within the software. This is a problem since you would want to add one to Google Search Console (GSC).

So in order to add a sitemap to GSC, you’d need to manually create one with the appropriate URL:s added in it.

Speaking of creating a sitemap, there are a few ways of doing so.

You could either do it manually and add all the pages yourself, figuring out structures and all of that stuff.

QuickSprout has a really good detailed guide on how to do this if you are interested in learning more.

Or, you could use a tool like XML-Sitemaps and get help creating one.

Once you’re done with the sitemap, submit it to GSC and from there you can then see all the pages indexed by Google.

Is ClickFunnels For Bloggers?

Well, is a banana green? Sometimes it is 😉

The answer to this is both yes and no.

Yes, because you can use and integrate ClickFunnels with an existing blog.

Adding ClickFunnels to your existing blog is an excellent way to get into sales funnels and to start monetizing your blog.

And yes, you can use the built in functions to build something that resembles a blog in a way. Just remember that you are mostly on your own while doing this and there is no built in support for this.

No, because ClickFunnels isn’t build with the soul purpose of blogging, it’s ment for sales funnels.

Sure you can most certainly build a blog on it, but you will encounter limitations simply because it wasn’t build for it.

Limitations that otherwise would go undetected in a tool like WordPress. This is simply because you can get away with many things thanks to the use of plugins.

Advantages and disadvantages of using ClickFunnels for blogging

Yes there are most certainly both advantages and disadvantages for using ClickFunnels with blogging. And I briefly touched on this throughout the post until this point.

But let’s dive a bit deeper into the specifics in this area and see what conclusions we can draw.

I will however not add the clear things like why you should use WordPress instead of ClickFunnels for blogging. This is just the ups and downs of hosting an entire blog on the ClickFunnels platform.

Create a blog with ClickFunnels: Disadvantages

1. No support for blogging: Like I’ve mentioner earlier, ClickFunnels is a sales funnel software and have zero support for conventional blogging. So if you find yourself stuck, you might not be able to reach out to the support for help.
2. Lacks plugins: You can’t download any plugins to use with your blog. If you have special customization needs, the only option is to use custom CSS on your pages.
3. Can’t get help with SEO: This ties in with the above, plugins like Yoast is great if you want help with making sure that you are writing good SEO content. Ensuring that your SEO is on point is important for your site and its ability to rank.
4. Relying on multiple funnels: In WordPress you work with posts and pages, that’s it. In ClickFunnels you work with funnels. This means that you need at least 3 different funnels for one basic blog. Most likely you’ll need a “homepage” funnel, “post page” funnel and a “blog post” funnel. Then you’ll have to manually connect them with each other.
5. Lots of things to keep track of: You’ve probably figured out by now that there is a lot of things to manage on your own without the help of plugins. Some would argue and say that this in an unnecessary workload added to your schedule. No matter how you see it, you need to know that this can lead to more work at times.

Create a blog with ClickFunnels: Advantages

1. Built in integrations: ClickFunnels comes with over 40 built in integration that you can use to monetize your business. Chances are that you will be most interested in the payment methods and email integrations. Here they support many of the popular 3rd-party integrations on the market.
2. Simple drag and drop editor: If you are familiar with WordPress, you know how the editor works and it can be a hassle at times (if you ask me). ClickFunnels comes with a powerful built in drag-and-drop editor that makes building pages super easy. Just drag the element you want onto the screen, drop it and you’re good to go.
3. Email automations: With almost all the popular email marketings softwares available for integration into your funnel. It becomes easy to build hyper targeted email automation right inside your funnels.
4. Easy monetization: Since each post is a funnel in itself, you can literary turn each post into a standalone money making machine.

Speaking of turning your blog into money, it’s time to move on to the next part: The Best ClickFunnels features for bloggers.

The Best ClickFunnels Features For Bloggers

When looking at ClickFunnels feature list you’ll quickly see that there are some features that stands out more than others when you want to create a blog with ClickFunnels.

Here are what I feel are features that can be really useful for the modern blogger.

Turn posts into money machines

Most bloggers have one common goal when it comes to why they started in the first place…

Making money!

When you use ClickFunnels you put yourself in a unique position. You always have to option to turn every funnel into a machine for generation leads and sales.

Since each “blog post” you make is based upon a funnel, you can easily turn it into a lead generating machine with just a few clicks

To be able to do this without the use of extra plugins and software’s are quiet rare in the blog space. Most of the time you need one or more extra tools that almost always costs money.

With ClickFunnels you don’t have to worry about this, since it was built for this in the first place. From the editor you can add opt-in forms, timers, buttons, images, etc. which makes it easy to turn a simple blog post into a sales funnel.

Remember the listicle I talked about earlier?

This is exactly what PPC marketers do when they turn a blog post into a sales funnel for lead generation.

‘Follow-Up Funnels’ automations

I mentioned in the beginning that I’d recommend you to go with a ‘Platinum’ plan if you wanted to pull this off.

Well here is one of the benefits of doing so, outside the unlimited funnels and pages.

With a ClickFunnels ‘Platinum’ plan you unlock access to the ‘Follow-up Funnels’ feature. This is basically their built in email automation software.

With it you can build lists, add tags, do segmentations and build automation right inside their platform. This in essence would save you the need for getting a standalone email marketing software.

The benefit of ‘Follow-up Funnels’ is that you now can build email automation for each page and funnel throughout your account.

This means that you can have one automation for your homepage, one for the post page and one in each blog post.

Now you can ensure that each new lead receives exactly the right message depending on where it signed up. Allowing you to incorporate different lead magnets depending on what page a visitor sings up on.

That can be a really handy function to have.

Also, now you can assure yourself that each new lead gets treated the same way no matter what. Never a missed welcome message or undelivered lead magnet.

Selling your own products

At some point you’ll want to step your game up a notch or two, and not only rely on Google AdSense to make money.

One way of doing this is to develop and start selling your own products.

With ClickFunnels it’s easy to start using product sales as a monetization strategy.

And with popular payment and shipping integration already added, it becomes easy to start selling no matter if it’s a physical, digital, or a membership product.

You don’t have to worry about having too many product either, every plan supports an unlimited amount of products, so you can be as creative as you want. No limitation here.

How Do I Create A Blog On ClickFunnels?

Alright, let’s get to crating this thing. Like I mentioned earlier we are going to need three different funnels to be able to create your blog.

So let’s start with the first one:

The homepage funnel

This will serve as your homepage as well as a way for visitors to navigate to your blog and other pages.

Tip: Save the header and footer as template so you can reuse them whenever you need them.

Step #1:

From the ClickFunnels dashboard, click on “+ Build a Funnel”, then close the popup.

Step #2:

Next, you need to select a template for your homepage funne. To do that check the box for “Generate Leads” on the left, then select the “Homepage Funnel”.

Then choose a theme from one of the eight free templates (I like the “JASON” theme).

Step #3:

Highlight the “homepage” step and click on “Edit Page” to enter the editor. Then hover over and click on the header menu to open the settings.

Step #5:

Fill in the pages you want your menu to lead to. For example: Home, Blog, About, Contact.

Step #6:

Now hover over the row (lights up in blue) and click on the save icon in the top right corner. Saving it as a template means that you can use this exact menu on other pages.

Do the same thing for the footer.

Remember to add Privacy, Disclaimer, and Terms. These can be put in a separate funnel for easier access in the future.

Step #7:

When this is done, you need to start editing the “Homepage”, “Contact”, “About” and “Thank You” pages to suite your sales message.

When you’ve gone through all the setting and your happy with the design, click “Save”, exit the editor and go back to the dashboard.

Now let’s build the next one.

The post page

This is the page where all your posts will end up on. This is also the page you’ll update when you release a new blog post.

It’s very simple and pretty much only consists of a header, footer, images linked to posts, and navigation (for when you get many posts).

Step #1:

First go ahead and create a new funnel with only one page on it. This will be your post page.

To do this click on “+Build a Funnel” then select “Collect Emails”. Name this funnel “Post Page”.

Step #2:

Select the “Opt-in Blank Start” template for the opt-in page, should be at the bottom somewhere.

For the “Thank You” page, just select any template. This step will be removed anyway so it doesn’t matter.

Step #3:

From there mark the opt-in page and click on “Publishing”. From there give your funnel a name under the “Funnel Step Name”. Something like Post Page #1 will do.

Once that is done click on “Update Funnel Step” and go to the next step.

Step #4:

Now highlight the “Thank You” page and click on “Delete Funnel Step” in the bottom right corner.

Then highlight the remaining step, and enter the editor by clicking on “Edit Page”.

Step #5:

To begin with, delete the default row in the template, by hovering over it and clicking on the trashcan.

Now, go to “Rows” and click on “Add Row”.

Then click on “My Rows”, select your header template and drag it onto the page.

Do the same thing for the footer.

Step #7:

Add a blank full width section between the header and the footer. Then add a 1 column row and then a 2 column row under it.

Step #8:

In the 2 column row, add a button to both rows. This will be navigation in the future.

Make sure to align the left one to the left and the right on to the right.

Also add something fancy as a text, like: “<< Previous” and “Next >>>”

Once that is done click “Save” and close the funnel.

Now you should have ended up with something that looks like this. (Yes I added a “blog post” so you can see what the end result will look like).

Blog posts (listicles)

This is the one you’ve been waiting for, the actual blog post aka, listicle. I’d suggest that you create one funnel for each category to make it easier for you to sort.

Note: As far as I know there are no limitations to how many pages a funnel can have. But if you run into this problem create a new funnel and add the next post in the same category there.

Step #1:

Create a new funnel, this one should be named with one of your categories.

Note: This will contain all the blog posts related to this category in the future.

Step #2:

Go to “MISC” and scroll down until you find the “Blog Post Style” template.

Once you’ve selected the template, give it a name that corresponds with its content.

Step #3:

Open the editor and remove the header that’s in it.

Now, add your own header like you did before using the template, then rinse and repeat for the footer.

Step #4:

Now it’s time to work on the design and here is where you got to take over and get creative.

Add or remove the elements you want until you end up with something you like.

Once you have something you like, click on “Settings” and “General”. Then select “Save As Template”.

Now you have your template saved and easy access to it in the future. Using the template you’ve just made will ensure that every blog post have the same structure. Keeping things nice and congruent, just like we want.

Adding It All Together

When you have created all these pages or funnels to be precise, it’s time to connect them with each other.

The first thing to do is to copy all the URL:s of the pages and put them in a document.

Then open all of the pages separately and add the corresponding URL to the correct part of the menus. You need to do this on all pages since ClickFunnels doesn’t have any menu cross referencing automation.

To get the URL for the About and Contact steps, open your homepage funnel and highlight the About step.

Then copy the URL you see above the funnel step image.

Rinse and repeat for the Contact page and the Legal pages.

This is a time consuming process and you need to ensure that every URL is correct otherwise you will get linking problems right away.

As you can see, herein lies the biggest problem when you create a blog on ClickFunnels, making sure that every link is correct and updated.

Because the last thing you need is a broken website. So always test and double test to make sure that the links are working as they should.

Add all the blog related URL:s to the document you created and save it. This way you have a clear overview of every URL on your entire site and where they are leading.

Also, if you update a URL, remember to update the document to the right one. It would be a shame if you had to spend an hour changing URL on 100 pages because of a simple mistake.

ClickFunnels Blog Templates

When you set out to create a blog with ClickFunnels, naturally you’ll be looking for ways to speed up the process… or templates for short.

And that is understandable since a good template can significantly reduce your work load and save you many precious hours.

Even though ClickFunnels have over 100 high quality templates, it doesn’t necessarily means that you as a blogger gets any help from them at this point.

Mainly because they are focused on selling products and generating leads with a “traditional” sales funnel.

However, the world is not over yet…

ClickFunnels does have a few templates that can be useful for a blogger:

• 3 Column Blog Post
• Blog Post Style (classic listicle)
• About Me Page
• Basic Disclaimer Page
• Privacy Policy Template
• Blank – Start Fresh
• Traditional Blog Post
• Traditional Contact Us Page

So, as you can see, there are resources available if you want to get some help when you create your blog on ClickFunnels.

Conclusion

There you have it, the most detailed in depth guide on how to create a blog with ClickFunnels.

If you’d like to play around with the funnel examples I created in this post. You can download them for free below.

All the pages are packed into the homepage funnel and you’ll need to save them as your own templates if you want to use them in separate funnels.

Get the funnels from this post here >>>

Now I’d like to hear from you…

Are you going to create a blog with ClickFunnels?

Or are you going down the traditional path of using WordPress?

Either way, let me know by leaving a comment below now.