In this definitive guide you’ll learn everything there is to know about ClickFunnels split testing.

And let me be clear about something:

This is not your average “ClickFunnels split testing” guide.

Yes, I’ll take you through the process of setting up everything inside of ClickFunnels, step-by-step.

But you’re also going to discover what the most important things are when it comes to performing a successful split test.

So if you are looking to improve your funnel game with split testing, you’ll love this guide.

Let’s get started.

What is Split Testing

Split testing or A/B testing is a marketing strategy that allows you to hone in on what messaging, layouts, color schemes, etc. generates the highest conversion rates.

The most common page to do split testing on is the landing page, aka. the first page a visitor encounters when they visit your funnel.

The test itself works by creating two slightly different landing pages – for example one with a red color scheme and one with a blue – and then tracking which one gains the most conversion over a specific time period.

Differences between the pages should be kept to a minimal for each test. This, so you can keep track of what changes is keeping the visitors on the page and what is bouncing them off the page.

In essence, split testing (A/B testing) is a great, easy way for you to refine and optimize your sales funnels in order to reach maximum conversion rates.

6 Benefits of Split Testing

1. Minimal risk

There is virtually no risk involved in doing split testing, and the costs and efforts to set one up is close to zero.

Once you have your sales funnel up and running with a constant flow of traffic and conversions, you have your baseline set.

The only thing a split test does from there is to help you find the optimal way to display your product/service and increase customer engagement.

And as a bonus, when a split test doesn’t work out in your favor, use it as a learning experience and simply go back to using the original landing page in preparation for a new test.

2. It’s simple

This way of doing funnel optimization is so simple anyone can learn how to do it.

Digging through the data to find a winner is as simple as comparing:

• Conversion rates
• Clickthrough rates
• Sales
• Bounce rates
• Total people reached
• Total time spent on the page
• The list goes on…

It’s completely up to you to decide which metric you want to use when determining a winner.

And if you are a ClickFunnels user, you’ll be able to see your testing stats right on the landing page. No extra tools needed.

Running a simple split test will quickly show you what works and what doesn’t, all to give you the boost in conversion rates that you so much deserve.

3. Higher conversion rates

Feel like you have the best funnel design ever, yet you are not growing your customer base at the rate you would like?

Doing a split test is an easy way to unlock hidden potential within your funnel and grow your sales.

Taking a few minuts to setup a split test with a little tweak to a headline or button color can pay of big time.

Because in the end, we as funnel builders can’t decide what works, the customer does.

4. Adds value

When using split testing, you are constantly refining, optimizing and improving your funnel pages, which over time will increase your overall sales funnel quality.

This can help grow customer relationships and build trust in your business.

And we all know that once trust is earned, you will not only have a stronger customer base, but those customers will also spread the word of your business, which will bring in new customers to your funnel.

5. Reduce bounce rates

If your funnel stays the same from birth to the end of time, you will most certainly encounter reduced engagement and increased bounce rates.

And that is not something we want, do we?

Just think about your favorite online stores, how often do they change their landing pages? Once a week? Once every couple of months?

They don’t do this to deliberately annoy you, they do it to show off new products and increase engagement, therefore reducing bounce rates.

6. Increase engagement

Like I mentioned above, your favorite online stores are constantly testing and evaluating new things to increase overall site engagement.

To increase engagement, take some time and research your current and target audience along with you competitors to see what they are doing.

Use this information as a guide to what you need to test in order increase the engagement on your page.

This is especially true if you have a landing page with a high bounce rate. Split testing is the secret weapon you need to deploy in order to figure out how to get back customer engagement.

Best Practices

Before we get started with any split testing, I thing it’s only fair to go over some of the best practices.

I feel like this will give you the best fighting chance of getting some great results.

1. Time

A question I get when I talk about split testing is: “For how long should I do it?”.

The answer to this is as boring as a rainy Saturday morning.

It depends. (Worst answer ever, I know).

This answer is due to one single factor: traffic volume.

Because a big site with thousands or even millions of visitors won’t need nearly as much time testing something new compared to a site with only a few hundred visitors.

My rule of thumb is for this is the same as for my PPC campaigns.

Test for 30 days or the first to reach 100 conversions.

I know 100 conversions can be a lot for some, but you need to have a test running for at least 30 days before you look at the stats.

Having a test run for this amount of time will ensure that you have some solide data to make decisions on.

2. Changes

How many changes should you do at once?

For most of us including myself, it’s always tempting to change 151.5 things at once when doing a A/B test.

But with that many changes comes one big problem.

You don’t know what change made the biggest impact (good or bad).

A real life example of this is when I was fiddling with the carburetor on my car. I was tweaking so many things at once, so when I came back form the test drive with a terrible lean stumble of the starting line. I did not know what caused it.

That way I learned why you should only change one thing at a time, so you know what the change did.

I know, I know, this process takes time.

But it’s worth it, you need to keep track of the changes and the results of them.

Here comes the tricky part…

There is one instance where a massive, or completely different funnel can be a good thing.

When you are testing out a brand new funnel and you need to get a hint of what direction to move in.

In such an instance you can benefit from testing two funnels that are very different.

This is also the only time I recommend anyone to do a test with so many changes at once.

3. Goals

Simplest of them all, the goal.

Most of the time we all want the same thing, more conversions and more sales.

Have a goal with your split testing efforts, don’t just do things because someone told you so. When you know what you are doing and why you are doing it, your efforts will pay off much faster.

A goal will keep you on track and also make sure that you are heading in the right direction.

Which in turn will allow you to make quick yet good decisions to secure your funnels success in the future. (You’ll be able to draw faster then Lucky Luke with the aim of Bullseye).

Split Testing a Sales Funnel Inside ClickFunnels

It’s easy to become a split testing expert if you are a ClickFunnels user. All the tools you need to get a split test up and running is only a few clicks away.

When it comes to the split testing itself, the sky is the limit. There are tons of things you can test against each other inside your sales funnel.

Everything from headlines and copy to color schemes and page layout.

And for this example I’ll show you how to split test the submit button on a landing page inside the ClickFunnels software.

Let’s do some testing

From your ClickFunnels dashboard, go to your funnel list and choose the landing page you want to split test the button on. Ideally you would choose a page with low conversion rate or an old outdated page.

However, using A/B testing to further optimize a already high performing funnel is not a bad idea either. Trying to squeeze the most out of your sales funnels is always something you should aim to do.

Once you’ve found the funnel you want to split test, open it up and select the step you want to perform the test on.

From there click on Create Variation inside the Start Split Test menu.

Select Create Duplicate Page From “step name“ when the pop-up displays.

You will also get the option to choose Create From Template, but if you are looking for a quick way of split testing a button or headline, choose to duplicate your page.

Also, as I mentioned in the best practices section, don’t split test too many things at once. It only makes it hard to keep track of the results.

Once you’ve created the new test page, go inside the editor and make the changes you want to try out and save the funnel.

From there you need to choose how much of the traffic you want to send to the split test page. Setting the slider to 50% is a good starting point for a true A/B test.

Now that you’ve made the changes to the page and selected how you want to divide the traffic.

It’s time to start testing by clicking on the Start Split Test button.

Who is the Winner?

There are a lot of variables to consider when determining who the winner is.

If you’ve only done a small change split test like with the button above, the winner is easily determined.

Because in most cases, the funnel with an increased conversion rate is the winner.

However sometimes that’s not always the case.

Let me explain…

There are other factors outside conversion rate that will show you whether a split test was a success or not.

For instance, even though you see an increase in conversions on the funnel level. You might see a increased amount of unsubscribes on your list. (Tip: Tag all new subscribers from the split test funnel).

This can in the long run lead to a decreased customer value. Giving you less money in the pocket.

And the result of that would be to stick with the original funnel, since that one has a lower drop of rate on the backend. (I based this on the fact that you have a tried and tested email automation system, where you know what your “normal” baseline stats are).

Other factors to consider

• Conversions go up. Keep funnel version 2.
• Conversions go down. Keep original funnel.
• Increase in sales. Keep funnel version 2.
• Decrease in sales. Keep original funnel
• Decrease in sales – increased opt-in’s – stable/decreased unsubscribe rate. Evaluate funnel version 2, might have higher long time customer value.
• Conversions go up – unsubscribe rate increases. Evaluate if version 2 is worth keeping.
• Etc.

As you can see, it’s not all about the stats you see inside ClickFunnels. Sometimes you need to look on the backend in your email automation to determine the real winner.

Even though the stats in ClickFunnels gives you a really good hint on who the winner is.

This also boils down to what kind of business you have.

For a massive business with 100.000’s of subscribers, a decrease in front end sales might not matter as much because they have a massive team closing deals on the backend.

On the flip side, if you are a small solo business owner relying solely on front end sales, you don’t want to see a decrease in sales, even if it’s only 2-5%.

Declare a Split Testing Winner in ClickFunnels

Once you’ve run your split test for a set period of time and you know who the winner is, it’s time to set it as the new “default” funnel for that step.

From the funnel step with the split test on, hover over the one you want to keep and click on Declare As Winner.

This will set the winner funnel as the new default funnel and the loser will be moved to archived pages.

Conclusion

Thanks to “How To Do ClickFunnels Split Testing: The Definitive Guide” you don’t need to spend hours searching for information on how to do split testing in ClickFunnels. You have everything you need to get started all in one place.

As you saw in the guide, split testing can make or break you funnel. Without split testing you’ll never know if there is any hidden potential left in your funnel.

But when you use split testing the right way, you will get the quick results you need in order to boost your conversion rates.

Now I’d like to hear from you.

Are you always running split tests on your funnels?

Or are you brand new to split testing.

Either way, let me know by leaving a comment below right now.